Every cannabis business knows 4/20. But are you ready for its younger, louder sibling - 7/10 Day?
If your shelves are stocked with live resin, wax, or vape carts, then July 10th should be circled in bold on your marketing calendar.

In this guide, we’ll break down:

• What 7/10 means in cannabis culture

• Why it’s a prime opportunity for consumer engagement

• How dispensaries and brands can tap into Dab Day the right way

Whether you're a California dispensary, a Toronto vape brand, or managing cannabis loyalty in Michigan - 7/10 is your moment to shine.

What Does 710 Mean in Cannabis Culture?

Flip it upside down - 710 spells “OIL.”
That’s no accident. It’s a direct nod to the world of cannabis concentrates, from live resin and rosin to crumble, diamonds, and distillate. As dabbing grew from niche hobby to mainstream trend, cannabis enthusiasts coined July 10 (7/10) as a day to celebrate their favorite format.

In short: 7/10 is to oils and extracts what 4/20 is to flower.

Why Is July 10 Known as Dab Day?

The origin of Dab Day isn’t corporate - it’s community-led. In the early 2010s, concentrate lovers began informally using “710” online. As extract tech evolved and dabbing tools became more accessible, the term and the culture exploded.

Today, 7/10 is a full-fledged industry event. In fact, according to Headset, concentrate sales spike dramatically during the lead-up to July 10, particularly for live resin, cartridges, and dabbable wax.

For cannabis businesses, that means:

• High-demand product categories to promote

• A passionate subculture to engage authentically

• Another annual tentpole to plan marketing around

What 7/10 Means for Dispensaries & Brands

Just like 4/20, 7/10 is more than a sale - it’s a cultural signal. Consumers expect:

• 🔥 Deals on dabs, vapes, and rigs

• 🎉 Events that celebrate extract artistry

• 📱 Campaigns that speak directly to the dabbing community

It’s also a strategic opportunity for:

• Dispensaries to increase basket size with bundle promos

• Brands to educate customers about form factors (live resin vs rosin)

• Retail marketers to re-engage loyalty audiences through targeted messages

Pro tip: Sticky Cards clients can easily create geo-targeted, SKU-triggered push campaigns to highlight 7/10 deals on oils and concentrates - no dev team needed.

How to Prepare for 7/10 Day

Here’s how cannabis operators can get ahead of the Dab Day rush:

1. Stock Up on Dabbables

Focus inventory on top-performing concentrate SKUs, including:

• Live resin cartridges

• Solventless hash rosin

• Diamonds and terp sauces

• Disposable dab pens
  Track real-time trends in your region using your POS or sales platform data.

2. Educate Your Team

Budtenders should be ready to:

• Explain extract differences

• Recommend low-temp dabbing tips for new users

• Upsell bundles (e.g. rig + gram + cleaning tool)

3. Launch Timely Campaigns

Start promoting 7–10 days before July 10. Tactics include:

• SMS/push with dynamic offers

• Email featuring a “Top 7 Dabs for 7/10” list

• In-store signage tied to bundles or timed discounts

Sticky Cards can help automate all of this with:

• Pre-built 7/10 templates

• Audience filters by previous concentrate purchase

• Real-time message previews by store and customer type

4. Geo-Fence Local 7/10 Trends

• California: Customers expect BOGO vape carts and flash sales

• Toronto: Big on solventless and premium hash rosin

• Michigan: Look for community dab events and disposable live resin pens

What’s Next: Beyond the Buzz

If your shop or brand wants to own 7/10, consistency matters. After the holiday:

• Track your top-performing SKUs

• Measure engagement from loyalty campaigns

• Re-target high-value buyers for your next oil drop

Don’t treat Dab Day as a one-off - treat it as a launchpad.

TL;DR – Why 7/10 Deserves Your Marketing Energy

Final Dab: Stay Sticky This 7/10

Whether you’re running a multi-store chain or scaling a boutique brand, 7/10 is a golden opportunity to connect with cannabis customers who care about potency, flavor, and ritual.

Let Sticky Cards help you create smarter, faster campaigns - right when your customers are ready to dab in.