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710 vs 420: What’s the Difference

710 vs 420: What’s the Difference

Sticky Card

Wednesday, July 2, 2025

Side-by-side display in a modern cannabis dispensary showing a dab rig and jar of golden concentrate with "710" in the background on the left, and a glass pipe, prescription container of cannabis buds, and "420" in the background on the right, symbolizing the difference between Dab Day and traditional cannabis culture.
Side-by-side display in a modern cannabis dispensary showing a dab rig and jar of golden concentrate with "710" in the background on the left, and a glass pipe, prescription container of cannabis buds, and "420" in the background on the right, symbolizing the difference between Dab Day and traditional cannabis culture.
Side-by-side display in a modern cannabis dispensary showing a dab rig and jar of golden concentrate with "710" in the background on the left, and a glass pipe, prescription container of cannabis buds, and "420" in the background on the right, symbolizing the difference between Dab Day and traditional cannabis culture.
Side-by-side display in a modern cannabis dispensary showing a dab rig and jar of golden concentrate with "710" in the background on the left, and a glass pipe, prescription container of cannabis buds, and "420" in the background on the right, symbolizing the difference between Dab Day and traditional cannabis culture.

Most cannabis retailers know how to prepare for 4/20 - but fewer are capitalizing on 7/10. Understanding the difference between these two major cannabis holidays is key to planning high-impact marketing campaigns, managing inventory, and capturing niche customer loyalty.

In this post, we’ll break down:

  • What 420 and 710 each represent in cannabis culture

  • How their consumer behavior differs

  • Why dispensaries should treat 7/10 like a second peak season

  • How to market to each group with smarter segmentation and messaging


What is 420? The Flower-Focused Holiday

April 20 (4/20) is the globally recognized cannabis holiday, rooted in stoner lore and mainstream acceptance. It’s centered around flower culture - joints, pipes, blunts, and group sessions.

Key traits of 420:

  • Mass-market appeal: ideal for wide campaigns

  • High volume: deals on all product categories

  • Broad events: concerts, festivals, social gatherings

  • New user-friendly: attracts first-timers and casuals

Consumer mindset: “Celebrate cannabis.”
Marketing tone: Festive, wide-reaching, inclusive
Product focus: Flower, pre-rolls, edibles, accessories


What is 710? The Concentrate Culture Holiday

July 10 (7/10), also called Dab Day, celebrates cannabis concentrates - oils, waxes, shatter, and vape carts. Flip “710” upside down and you get “OIL” - hence the name.

Key traits of 710:

  • Niche appeal: concentrate enthusiasts & connoisseurs

  • High AOV: products are potent and often premium-priced

  • Product-driven: focus on innovation, extraction, flavor

  • Loyalty-driven: dab fans return for quality, not just deals

Consumer mindset: “Celebrate the craft of concentrates.”
Marketing tone: Elevated, product-focused, exclusive
Product focus: Live resin, rosin, distillate, disposable vapes, rigs


Why the 710 vs 420 Difference Matters for Dispensaries


1. Segmenting by Consumer Behavior

  • 420 buyers may shop only a few times a year and are more likely to explore entry-level or discounted products.

  • 710 buyers tend to shop regularly and prioritize potency, purity, and experience.

Sticky Cards tip: Use purchase history filters to segment:

  • Flower or edible buyers → 4/20 promos

  • Vape or dab buyers → 7/10 campaigns
    This makes messaging feel relevant and increases conversion.


2. Tailoring Your Marketing Strategy

Element

4/20

7/10

Audience

Broad (all consumer tiers)

Niche (concentrate lovers)

Messaging

Community, celebration

Quality, potency, flavor

Best Channels

Email, SMS, in-store banners

Push notifications, loyalty SMS

Product Bundles

Flower + rolling gear

Cart + battery, dab kits

Content Focus

Deals, access, event invites

Exclusive drops, terpene guides

Sticky Cards lets you automate push campaigns based on SKU tags, so you can send "Live Now" offers to just your dab cart buyers on July 10.


3. Planning Inventory Differently

  • For 4/20: Stock wide - flower, joints, gummies, pipes, apparel

  • For 7/10: Stock deep - top SKUs in live resin, rosin, and carts

Pro tip: Bundle high-end oils with accessories and use smart upsell offers triggered at POS or online checkout.


4. Timing Your Campaigns for Maximum Impact

4/20 lead-up: ~2 weeks

  • Schedule broad promotions

  • Activate foot traffic and volume discounts

  • Host large events

7/10 lead-up: ~7–10 days

  • Activate loyalty exclusives

  • Launch flash drops and limited-time bundles

  • Run educational content (how to dab, what’s rosin vs resin)

You can repurpose your 4/20 automation flows for 7/10 by simply adjusting SKUs, copy, and segmentation logic in Sticky Cards.


Make Both Holidays Work for You

Rather than treating 4/20 as your only peak, use 7/10 as a strategic mid-year sales event - one that rewards your high-value, concentrate-loving customers.

Operators who understand the difference between 420 and 710 can:

  • Personalize campaigns with precision

  • Maximize margins on premium products

  • Strengthen loyalty with niche audiences


Ready to Add Loyalty to Your POS?

See how Sticky Cards pairs with your POS for instant, branded, app-free loyalty.

See how Sticky Cards pairs with your POS for instant, branded, app-free loyalty.

See how Sticky Cards pairs with your POS for instant, branded, app-free loyalty.