In today’s competitive cannabis market, staying connected with customers is essential for retention and long-term growth. But manual campaigns take time, cost money, and often fail to deliver personalized experiences. That’s where cannabis app marketing automation comes in.
By automating loyalty messaging and promotional campaigns, dispensaries can engage customers at the right time with the right offers - without the hassle of constant manual effort. And here’s the best part: with Sticky Cards, you get all the benefits of app marketing automation without requiring customers to download an app.
What Is Cannabis App Marketing Automation?
Cannabis app marketing automation is the use of digital tools to schedule, personalize, and deliver campaigns automatically through mobile apps, wallet passes, or integrated loyalty platforms.
Instead of sending one-off SMS or generic emails, automation triggers campaigns based on customer behavior, visit history, or purchase activity.
With Sticky Cards, these campaigns are delivered seamlessly through Apple Wallet and Google Wallet passes - making loyalty frictionless, without an extra app clogging your customers’ phones.
Why It Matters for Cannabis Retail
Compliance-Friendly
SMS marketing is often blocked in cannabis. Wallet-pass push notifications bypass these restrictions while staying compliant.No App Downloads
Customers don’t need to install or manage yet another app. Loyalty lives directly in their digital wallet.Time Savings
Automated campaigns run in the background - freeing up staff from repetitive marketing tasks.Personalization at Scale
Offers are triggered by customer behavior (e.g., birthdays, milestones, lapsed visits).Higher Retention
Customers stay engaged through timely push notifications without the friction of app fatigue.
Examples of Automated Cannabis Campaigns
Welcome Campaigns: Customers get a wallet-pass update instantly after joining.
Birthday Rewards: A special push notification delivers an exclusive reward during their birthday week.
Milestone Recognition: Celebrate 5th visit, 10th purchase, or loyalty tier upgrades automatically.
Re-Engagement Campaigns: Nudge customers who haven’t visited in 30+ days with a tailored incentive.
Product Alerts: Send real-time notifications when popular strains or edibles are back in stock.
Best Practices for Cannabis App Marketing Automation
1. Segment Your Audience
Group customers by product preferences or visit frequency to deliver the most relevant offers.
2. Integrate with Loyalty Data
Pair automation with visit counts, rewards, and purchase history for hyper-personalized campaigns.
3. Prioritize Frictionless Access
Sticky Cards avoids the “download fatigue” of traditional apps by embedding loyalty in mobile wallets.
4. Use Wallet Notifications Over SMS
Push alerts appear on lock screens, without SMS fees or carrier approvals.
5. Test, Measure, Optimize
Track notification open rates, reward redemptions, and repeat visits to continually refine campaigns.
How Sticky Cards Makes It Easy
With Sticky Cards, dispensaries don’t need to spend tens of thousands building an app to unlock automation. Our wallet-pass system delivers all the power of cannabis app marketing automation - without the app headaches:
Automated campaigns for birthdays, milestones, and re-engagement
Push notifications sent directly to customer lock screens
Rewards that update instantly inside Apple or Google Wallet
Zero app downloads, zero SMS approvals, zero customer friction
Final Thoughts
Automation is the future of cannabis loyalty and marketing. By leveraging cannabis app marketing automation without requiring app downloads, Sticky Cards helps dispensaries simplify operations, engage customers more effectively, and boost retention.
