For cannabis dispensaries, SMS marketing has always been a double-edged sword. While it’s effective, it comes with compliance headaches - carrier filtering, long approval wait times, and sudden campaign shutdowns. But there’s a smarter, compliance-friendly alternative: cannabis wallet pass loyalty.
This approach not only avoids SMS approval requirements but also gives dispensaries a direct line to their customers through push notifications, all without an app.
What Is Cannabis Wallet Pass Loyalty?
A cannabis wallet pass loyalty program uses Apple Wallet or Google Wallet to store a digital loyalty card on a customer’s phone.
This card updates in real time with:
Current points or visit count
Available rewards
Special offers
Because it’s not SMS-based, wallet pass messaging bypasses carrier restrictions - meaning you can send notifications without worrying about message blocking or delays.
Why It’s a Game-Changer
1. No SMS Approvals
Forget about waiting weeks for 10DLC registration or having campaigns rejected. Wallet-based push notifications go straight to customers’ devices.
2. High Visibility
Push messages appear on lock screens - right where customers are most likely to see them.
3. Integrated Loyalty Tracking
The wallet pass serves as both a loyalty tracker and a direct communication tool, so customers always know their reward status.
4. No App Downloads
Customers simply tap a link or scan a QR code to add their pass - no app store hassle.
How Cannabis Wallet Pass Messaging Works
Customer Joins Program
In-store QR code scan
Link in email or social post
Referral invite from a friend
Digital Card Added
Appears in Apple Wallet or Google Wallet
Personalized with the customer’s name and reward status
Push Notifications Sent
Promotions, new product drops, event invites, and loyalty updates
Automatic Updates
Points, visits, and rewards update without the customer doing anything
Messaging Strategies for Wallet Pass Loyalty
Welcome Offers
Send a push notification right after sign-up:
Welcome to Green Leaf Rewards 🌿 Your first visit reward is waiting!
New Product Alerts
🔥 Fresh drop: Wedding Cake flower - limited stock! Tap for details.
Reward Reminders
🎉 You’re just 1 visit away from a free pre-roll!
Event Invitations
Join us this Saturday for our Anniversary Sale—double loyalty points all day.
Compliance Benefits
Because wallet pass messaging is not SMS, it:
Bypasses carrier cannabis restrictions
Avoids costly messaging fees
Doesn’t require 10DLC registration
Stays compliant with marketing rules (as long as you follow local cannabis laws)
Best Practices for Success
Keep It Short: 100 characters or less works best for push alerts
Send at Optimal Times: Aim for late afternoons and evenings
Use Emojis Strategically: Draw attention without clutter
Combine with Visit-Based Rewards: Drive traffic without deep discounting
Final Thoughts
If you’re tired of fighting SMS restrictions, cannabis wallet pass loyalty is your next big move. It’s faster, more reliable, and directly tied to your loyalty program - so every message works double duty.
With Sticky Cards, you can launch an SMS-free, wallet-based loyalty system that keeps customers coming back without breaking compliance rules.
