Introduction

In today’s competitive cannabis retail landscape, standing out takes more than just great product — it takes smart loyalty marketing. For Flowhub dispensaries, loyalty programs aren’t just a bonus — they’re essential for customer retention, brand differentiation, and revenue growth. In this complete guide, we’ll break down actionable loyalty strategies designed specifically for Flowhub retailers using Sticky Cards.

Why Loyalty Matters for Cannabis Retailers

Loyalty programs aren't just a nice-to-have — they are a growth engine. For cannabis dispensaries, customer acquisition can be expensive, so maximizing repeat purchases is key.

With the right loyalty marketing strategy, you can:

• Increase customer lifetime value (CLV)

• Drive repeat visits automatically

• Boost word-of-mouth and referrals

• Stay compliant with marketing regulations

Flowhub’s POS system makes it easy to track and segment customers — and with Sticky Cards, you can turn that data into a loyalty experience your customers will love.

Top Loyalty Marketing Strategies for Flowhub Dispensaries

1. Start with Seamless Integration Between Loyalty and POS

Integrate Loyalty Directly with Flowhub
The first step? Connect your POS and loyalty system. Sticky Cards integrates seamlessly with Flowhub, syncing customer purchases, profiles, and visit history in real time.

Why it matters:
You can automate rewards and campaigns based on actual purchase behavior — no manual entry, no extra hardware.

2. Get Smart with Segmentation

Segment Customers for Targeted Campaigns
Use Flowhub’s purchase data to create smart segments, like:

• First-time buyers

• High spenders

• Infrequent shoppers

Then use Sticky Cards to send personalized push notifications or reward offers to bring them back in.

Pro tip: Offer double points during slow days to encourage visits when foot traffic is low.

3. Reward Based on Loyalty Levels

Create Tiered Loyalty Rewards
Rewarding your top customers differently than your occasional visitors drives higher engagement.

• Tier 1: New shoppers — earn points per purchase

• Tier 2: Regulars — exclusive access to drops

• Tier 3: VIPs — early access, swag, and private events

Sticky Cards helps you manage all tiers effortlessly, using your Flowhub data.

4. Stay Top of Mind Without the Spam

Use Push Notifications to Stay Top of Mind
Forget limited SMS — with Sticky Cards' push notifications, you can deliver real-time updates and promotions directly to customers’ lock screens.

Examples:

• “🎉 You just earned a new reward. Check your wallet!”

• “🔥 2x points on pre-rolls this Friday. Don’t miss it!”

  
  

5. Make Loyalty Easy to Join and Hard to Miss

Promote Loyalty Everywhere
Make your loyalty program visible across:

• In-store signage

• Budtender scripts

• Your Flowhub-powered receipts

• Your website and email footer

Sticky Cards Tip: Add a QR code customers can scan at checkout to sign up in seconds — no app required.

6. Personalize with Automated Moments

Automate Birthday & Anniversary Rewards
Delight customers with personalized offers on their birthday or the anniversary of their first visit. Sticky Cards’ automation lets you set it once and let the loyalty love roll in — fully synced with Flowhub’s CRM.

7. Don’t Guess — Measure and Improve

Track Performance and Optimize
Don’t just run a loyalty program — optimize it.

With Sticky Cards’ built-in analytics and Flowhub integration, you can measure:

• Redemption rates

• Customer return frequency

• Revenue uplift from loyalty members

Make data-driven decisions to improve ROI month over month.

Final Thoughts: Loyalty Is No Longer Optional

Flowhub gives you the foundation — Sticky Cards builds the loyalty engine on top. In 2025, cannabis retailers that invest in smart, automated loyalty strategies will win the market.