7/10, or Dab Day, is a high-conversion moment for cannabis retailers but only if your concentrate marketing strategy is sharp, segmented, and action-ready.
With just days to go, there’s still time to connect with your most valuable customers: concentrate buyers who crave live resin, rosin, wax, and vape carts. This guide breaks down how to use purchase history, loyalty tiers, and geo-fencing to maximize last-minute 7/10 engagement - powered by Sticky Cards.
Why 7/10 Requires a Targeted Approach
Cannabis concentrate shoppers are unlike your average flower customer. They’re:
More likely to spend big on premium SKUs
More loyal to specific brands and formats
More responsive to exclusive, time-sensitive offers
That means your 7/10 cannabis marketing strategy needs more than a generic promo blast - it needs personalized campaigns with precision timing and relevance.
Step 1: Segment Your Concentrate Audience
A. Use Purchase History to Identify Dab Fans
Filter customers who purchased any of the following in the past 90 days:
Live resin, rosin, or distillate
Vape cartridges
Disposable dab pens
Shatter, wax, or diamonds
In Sticky Cards, you can tag these SKUs and create dynamic audiences based on actual product behavior.
B. Prioritize by Loyalty Tier
Use your existing loyalty program to tailor offers by engagement level:
High-tier loyalty members: Unlock early access to limited drops
Mid-tier customers: Incentivize upgrades with BOGO or bundle offers
Lapsed concentrate buyers: Use limited-time winback offers to re-engage
Combine loyalty + product filters for hyper-relevant push or SMS sends.
C. Geo-Target for Relevance
If you operate in multiple regions or cities:
Promote in-store demos by location
Showcase region-specific SKUs (e.g. exclusive drops in LA, Toronto, or Detroit)
Send messages based on proximity to a participating store
Example:
“📍 Mississauga store: New rosin drop just landed. VIP loyalty access only.”
Step 2: Trigger the Right Messages — Fast
With the clock ticking, prioritize high-conversion channels that deliver instantly:
Push Notifications
Perfect for last-minute drop alerts, exclusive bundles, and real-time inventory triggers.
Best for: Loyalty offers, product unlocks, bundle flash sales
SMS Campaigns
Short, direct, and extremely effective for same-day traffic.
Best for: VIP reminders, RSVP prompts, BOGO timers
In-Feed or App Banners
Use Sticky Cards to show personalized banners inside your digital menus.
Best for: Highlighting exclusive concentrates for known dab shoppers
Message Templates You Can Launch Today
Goal | Message Copy Example |
|---|---|
Drive urgency | “Your Dab Day deal is waiting - 20% off all rosin, today only. Tap to claim.” |
Reward loyalty | “VIP exclusive: Unlock our live resin drop 3 hours early. Available now →” |
Introduce new SKUs | “New to dabs? Try our beginner-friendly concentrate bundle - 15% off for first-timers.” |
Geo-target a store | “Downtown Toronto: Shatter sale live for loyalty members. Shop local now.” |
Reactivate past buyers | “Miss dabbing with us? Come back by July 10 and get a bonus cart with any oil.” |
These can all be launched from within Sticky Cards - with no dev time needed.
Why Smart Cannabis Concentrate Marketing Drives ROI
Your goal isn't just to push a deal. It's to build loyalty, increase AOV, and create personalized shopping experiences that make customers want to return after 7/10.
With Sticky Cards, you can:
Target concentrate shoppers by actual behavior
Send timely, dynamic campaigns via SMS, push, or in-feed
Localize messages across stores or delivery zones
Track repeat purchases post-7/10 to optimize for future drops
Data-driven cannabis marketing isn’t the future — it’s how successful dispensaries win the now.
