If you’re still relying on SMS to connect with your cannabis customers, you’ve probably noticed the pain: higher costs, stricter compliance, and fewer opens. Meanwhile, smart dispensaries are making the switch to wallet-based push notifications — and they’re seeing better ROI without the headaches.
So, what’s the real difference between text message marketing and push? Let’s break it down.
The Real Cost of Cannabis SMS Marketing
Cannabis retailers face unique challenges when it comes to SMS:
Carrier filtering: Even if you’re compliant, cannabis-related messages often get blocked.
Rising costs: You’re paying $0.02–$0.07 per message, and that adds up fast.
Low engagement: Open rates are falling, especially as more people tune out texts.
Strict compliance rules: Every message needs opt-in proof, legal disclaimers, and audit trails.
Bottom line: You’re spending more to reach fewer people, with no guarantee your message even lands.
Wallet Push Notifications: A Smarter, Cheaper Alternative
Wallet push notifications sent via Apple Wallet or Google Wallet are quickly becoming the go-to for cannabis loyalty programs. Here’s why:
Free to send: No per-message fees, no carrier middlemen.
Direct-to-lock screen: Just like SMS, but with better visibility and branding.
100% compliant: Push is sent to opt-in customers who saved your wallet card.
On-brand delivery: Your store name and logo show up on every message — not a random short code.
With Sticky Cards, you can send unlimited push notifications for free — all triggered from your digital wallet loyalty card.
Side-by-Side: SMS vs Push for Cannabis Dispensaries
Feature | SMS Marketing | Wallet Push Notifications |
|---|---|---|
Cost | $0.02–$0.07 per send | Free, unlimited |
Delivery | May be filtered by carriers | Delivered via Apple/Google Wallet |
Compliance Risk | High (especially in cannabis) | Low (built-in opt-in) |
Branding | Short codes, limited control | Custom card + store name |
Setup Time | Requires carrier registration | Live in under 48 hours with Sticky Cards |
Why Cannabis Retailers Are Switching to Push
Dispensaries using Sticky Cards report:
30–40% opt-in rates at checkout
20–30% more return visits
No SMS bills, no spam filters, no app needed
Instead of replacing your POS, you’re simply upgrading how you engage loyal customers — with smarter, wallet-based marketing.
Final Takeaway
Text marketing is expensive, over-regulated, and less effective than ever. If you’re a cannabis retailer looking for higher engagement, better ROI, and full compliance, wallet push notifications are the future.
