Treez Launches Game-Changing Digital Wallet Loyalty Platform
AI-Powered Treez Loyalty Eliminates Traditional Barriers to Customer Retention, Positioning the Cannabis Tech Leader to Capture Growing Share of $30B+ U.S. Market
SAN FRANCISCO, CA – [04/08/2025] – Treez, the leading enterprise commerce platform powering over $5 billion in annual transactions, today announced the launch of Treez Loyalty, a revolutionary digital wallet-based customer engagement platform developed in partnership with Sticky Cards. The new solution addresses critical pain points in cannabis retail marketing, where traditional SMS carrier restrictions and mobile application adoption challenges limit retailers' ability to drive repeat business.
Strategic Market Opportunity
With the U.S. cannabis market projected to exceed $40 billion by 2030, customer retention has emerged as the key differentiator for profitable retail operations. Treez Loyalty arrives as dispensaries face mounting pressure to reduce customer acquisition costs while maximizing lifetime value—a challenge compounded by advertising restrictions unique to the cannabis industry.
"Cannabis retailers have been forced to operate with one hand tied behind their backs when it comes to customer engagement," said John Yang, CEO and Co-Founder of Treez. "Treez Loyalty fundamentally changes the game by delivering enterprise marketing capabilities through a friction-free digital wallet experience. This isn't just about loyalty—it's about giving our retailers the tools to compete and win in an increasingly sophisticated market."
Revolutionary Technology Platform
Treez Loyalty leverages cutting-edge mobile wallet technology (Apple Wallet, Google Wallet) and a Progressive Web App to deliver:
100% Message Delivery Rate: Direct push notifications avoid SMS carrier restrictions and spam filters
AI-Powered Personalization: Smart, automated customer segmentation and campaign optimization that increases customer lifetime value
Zero-Friction Adoption: No app download required—customers add loyalty cards with a simple QR scan
Unified Commerce Integration: Seamlessly integrated with SellTreez POS and Treez Ecommerce for real-time point accrual and redemption across all channels
Compelling Unit Economics for Retailers
Early pilot programs demonstrate significant ROI potential:
60-90%+ reduction in marketing communication costs compared to traditional SMS
90%+ Push Notification Opt-Ins with Apple Wallet and Google Wallet compared to 25%~ average opt-in through App Notifications
3.5x higher impressions versus email marketing
Push notification users show nearly 2x higher retention rates
Immediate revenue impact through AI-optimized campaign timing and personalization
Strengthening Market Position
This launch reinforces Treez's position as the enterprise platform of choice for high-volume cannabis retailers. Treez continues to expand its integrated suite of solutions, including:
SellTreez POS: The industry's most reliable enterprise point of sale system, boasting 99.99% uptime and powering the highest-volume cannabis retailers with seamless multi-state compliance
Treez Ecommerce: The only truly native ecommerce platform built specifically for cannabis, featuring a deep POS integration, SEO-optimized storefronts that live on a retailers' own domains, and an advanced discounts engine that synchronizes promotions across all channels
TreezPay: The industry's most sophisticated payment platform featuring the TreezPay Gateway—a revolutionary solution enabling dispensaries to activate and manage multiple payment types and providers simultaneously, with real-time provider swapping for zero downtime, unified reconciliation across all providers, and TreezPay OneApp for instant pre-approval with negotiated best-in-market rates
Retail Analytics: Mobile-first business intelligence platform with real-time KPIs, exclusive metrics like "Sellable Velocity," and multi-store dashboards that transform complex cannabis data into actionable insights
Availability
Treez Loyalty will begin rolling out to select enterprise retailers this quarter. The solution will be available as both a standalone product and as part of Treez's comprehensive retail platform.
About Treez
Treez is the leading enterprise commerce platform for cannabis retail, providing integrated point of sale, ecommerce, payments, and analytics solutions to the industry's highest-volume operators. Backed by leading fintech investors including Long Ridge Equity Partners, Kayne Partners, and Synchrony, Treez is headquartered in San Francisco. For more information, visit www.treez.io.