7/10 Dab Day might be over, but your marketing shouldn’t be. The days following a major cannabis holiday are when brands win (or lose) the customers they just acquired.
That makes post-7/10 campaigns one of the most overlooked, high-ROI cannabis customer retention opportunities of the year - especially for concentrate-focused buyers.
In this post, we’ll show you:
Why post-holiday marketing matters more than ever
How to segment new dab customers by behavior
What messages convert one-time buyers into repeat fans
How Sticky Cards helps automate winbacks with no-code tools
Why Cannabis Customer Retention After 7/10 Is a Big Opportunity
Cannabis holidays like 7/10 bring in:
New product trial from first-time dabbers
High-volume purchases from price-driven shoppers
Short-term brand switches based on deals or drops
But here’s the catch: without strategic follow-up, most of those customers disappear.
According to cannabis retail benchmarks, repeat purchase rate drops by 40–60% if you don’t engage within 5–7 days post-sale.
That’s why the most successful retailers treat July 11–17 as a retention sprint, not a cooldown period.
Step 1: Segment Your Post-7/10 Buyers
Start by identifying who bought concentrates during the 7/10 campaign window, then break them into strategic segments:
New Concentrate Shoppers
Filter: First-time dab product purchase on 7/10
Goal: Educate, nurture, and invite back
Message: “Glad you tried rosin. Here’s what to try next.”
Returning Dab Customers
Filter: Previous buyers who repurchased on 7/10
Goal: Offer bounce-back incentives
Message: “Thanks for dabbing with us again. Want early access to our next drop?”
One-and-Done Discount Shoppers
Filter: 7/10 buyers with no other past or future purchases
Goal: Win them back with exclusives
Message: “Only for 7/10 shoppers: Get 15% off your next dab cart.”
In Sticky Cards, you can auto-tag these groups based on product SKU, purchase recency, and loyalty tier.
Step 2: Launch a 3-Part Post-Holiday Retention Campaign
1. Thank You + Educate (July 11–12)
Channel: Email + push
Message:
“Thanks for celebrating Dab Day with us! Want to learn how to get the most out of your new products? Check out our Dab Guide →”
2. Bounce-Back Offer (July 13–14)
Channel: Push + SMS
Message:
“🔥 Double up your dabs: Shop again this week and score 20% off any live resin or rosin. Offer ends Sunday.”
3. Loyalty Enrollment Reminder (July 15–17)
Channel: SMS + banner
Message:
“Loved your 7/10 deal? Unlock early access next time by joining our loyalty program - it’s free and fast.”
Sticky Cards lets you schedule this drip campaign and deliver each message based on product history and engagement level.
Post-Holiday Retention Tactics That Actually Work
Tactic | Why It Works |
|---|---|
Next Purchase Discount | Creates urgency to return while product is still fresh |
Educational Follow-up | Helps first-timers feel confident and connected |
Product Replenishment Reminder | Timed for 5–7 days after concentrate use cycle |
VIP Early Access for Next Drop | Builds anticipation and habit |
Geo-Specific Re-Invites | Reconnects with local traffic from 7/10 events |
How Sticky Cards Helps You Automate Post-7/10 Retention
With Sticky Cards, you can:
Segment 7/10 buyers by SKU, spend, or loyalty
Trigger smart messages via push notifications
Track open rates, CTR, and repeat purchases in real time
Set drip flows for 7/11–7/17 automatically
No spreadsheets. No developers. Just fast follow-up that works.
TL;DR: Don’t Let Your 7/10 Wins Fade
You’ve already earned the attention of new dab customers. Now it’s time to keep them.
With smart segmentation, well-timed messaging, and Sticky Cards automation, you can turn Dab Day deals into lifetime value.
