Introduction: Why Geofencing Matters in Cannabis
Geofencing is a game-changer for dispensary marketers. By delivering targeted messages to customers within a defined area, cannabis geofence marketing allows you to reach local audiences with precision. For dispensaries facing ad restrictions on major platforms, geofencing offers a compliant, high-ROI alternative.
1. Define Strategic Geofence Zones
Targeting matters. Use geofences around:
Competitor dispensaries – entice curious shoppers with better deals.
Event venues – reach cannabis-friendly crowds at concerts, festivals, or conferences.
Residential neighborhoods – target delivery-friendly zones or high-LTV customers.
Use data from your POS or CRM to identify top-performing zip codes and customer clusters.
2. Align Creative with Location Context
A generic message won’t cut it. When someone enters your geofence, your ad or push notification should reflect where they are and why they’re there:
Near a concert? “Headed to the show? Grab a pre-roll on your way!”
Outside a competitor? “Get more points with us. Show this and save 20%.”
Hyper-relevant creative boosts engagement and conversion.
3. Use Wallet-Based Loyalty to Retarget Visitors
Combine geofencing with wallet loyalty cards from Sticky Cards. When someone visits your store or enters your zone, offer them a digital loyalty card they can store in Apple or Google Wallet - no app required.
This enables future push notifications to re-engage them - even after they’ve left the geofence.
4. Respect Privacy and Stay Compliant
Cannabis retailers need to handle geolocation data carefully. Ensure your geofencing:
Is opt-in, especially if combining with loyalty programs or retargeting.
Complies with state-specific data and marketing laws.
Avoids sensitive zones (e.g., schools, hospitals).
Sticky Cards ensures all geofencing campaigns meet industry standards and prioritize customer trust.
5. Analyze & Optimize Your Zones
Geofencing is not set-and-forget. Review campaign analytics regularly:
Which zones are performing?
What offers drive the most redemptions?
When are people engaging?
Rotate zones based on performance. A/B test offers and notification timing to maximize ROI.
Conclusion: Local Reach with Precision
Cannabis geofence marketing helps you turn foot traffic into loyal customers - without relying on banned ad platforms or outdated SMS lists. When powered by Sticky Cards, it becomes even more effective, pairing precision targeting with long-term retention.
