Why Personalization Matters in Push Notifications
Generic messages get ignored. Personalized push notifications get opened and more importantly, acted on.
For cannabis retailers where every message counts, adding relevance and timing to your push strategy is the key to standing out on a crowded lock screen.
In fact, dispensaries using Sticky Cards have seen up to 3x more engagement with personalized notifications than with SMS blasts or static loyalty reminders.
What Are Personalized Push Notifications?
Personalized push notifications are real-time messages sent to a customer’s mobile device based on:
Purchase behavior
Location or visit history
Time of day or day of week
Loyalty tier or wallet pass activity
They’re short, dynamic, and designed to re-engage shoppers without requiring an app or phone number.
Smart Ways to Personalize Push Notifications
1. Segment by Purchase History
Reward your flower lovers with strain-specific offers. Target your edible fans with BOGO promos on their favorite brands. Sticky Cards’ POS integration allows push notifications to reflect actual preferences.
Example: “Still love Jeeter? Your next one's 20% off - today only.”
2. Trigger Notifications Based on Location
Using geofencing, you can send push notifications when a customer is near your dispensary, or even a competitor’s store.
Example: “You’re just a block away - swing by for a 10% VIP drop.”
3. Time It Right
Analyze when your audience typically visits - Friday nights, 4/20 deals, etc. - and schedule push messages to land at the right time.
Sticky Cards lets you automate this timing based on each customer’s typical shopping window.
Example: “Late-night pickup? 15% off your next chill sesh,- 7PM to close.”
4. Reward Loyalty Tier Progression
If your dispensary uses tiered rewards, push notifications are a great way to nudge people up the ladder.
Example: “Just $18 away from Gold Tier. Unlock double points this weekend!”
5. Celebrate Special Dates
Birthdays, sign-up anniversaries, or “420” loyalty milestones can all be personalized.
Example: “It’s your Sticky-versary! Here’s a pre-roll on us 🎉”
Why You Shouldn’t Use SMS for This
SMS:
Has low engagement for cannabis (20–40% open rate)
Requires TCPA + 10DLC compliance
Costs money per message
Often feels spammy
Personalized push via Sticky Cards:
Shows up on lock screens like native apps
Costs nothing per message
Doesn’t require a phone number
Drives 2–3x higher click-through rates
Sticky Cards: Built for Personalization
Sticky Cards’ wallet-based loyalty system makes it easy to:
Distribute loyalty cards through in-store QR codes or links via email/SMS
Track visit and purchase behavior in real time
Send personalized push notifications based on real customer data
Avoid app downloads, logins, or SMS compliance hurdles
No apps. No logins. No opt-ins. Just engagement that sticks.
