Introduction: Loyalty Without the Text Fees
As SMS costs climb and 10DLC regulations tighten, cannabis retailers are rethinking how they reach loyal customers. Enter the loyalty push notification - a mobile-friendly, SMS-free way to deliver timely messages directly to a customer’s lock screen.
Paired with wallet-based loyalty programs, push notifications are emerging as a powerful, compliant, and cost-effective marketing channel in 2025.
What Is a Loyalty Push Notification?
A loyalty push notification is a message sent to a customer’s phone through their mobile wallet pass (Apple Wallet or Google Wallet), not an app or SMS.
Instead of relying on carrier approval or app installs, you deliver loyalty updates like:
“You just earned 100 points!”
“Your reward expires in 2 days.”
“New deal available near you.”
And they show up right on the customer’s lock screen, just like a text - without the fees or compliance risk.
Why Loyalty Push Is Better Than SMS in 2025
Feature | SMS | Loyalty Push Notification |
|---|---|---|
Delivery Cost | $0.01–$0.05 per message | Free |
Opt-In Compliance | Required by law | Built into wallet add flow |
App Required | No | No |
Delivery Visibility | Lock screen (if not silenced) | Lock screen |
Message Customization | Text-only | Branding, icon, timing |
Regulation Exposure | High (10DLC, TCPA, CTIA) | Low |
Push notifications via wallets are fully compliant and don’t require registration with carriers or 10DLC.
Benefits of Loyalty Push Notifications for Dispensaries
1. Instant Reward Updates
When a customer earns points or hits a new tier, they see it immediately on their phone - no login or email check required.
2. Real-Time Promotion Alerts
Flash deal? Weekend event? Set up a push to go live at just the right time and bring customers back in-store.
3. Location-Based Engagement
Many wallet passes support geofencing. That means your customer sees a push notification when they’re near your dispensary.
4. No SMS Fees or Carrier Approvals
Every loyalty push notification you send is free. You can schedule messages without dealing with opt-in legalities or 10DLC filings.
5. Higher Open Rates
Wallet push notifications average 60–80% open rates, far outperforming both SMS and email.
How to Send Loyalty Push Notifications
You’ll need:
A wallet-based loyalty provider (like Sticky Cards)
A loyalty pass installed on the customer’s phone
A dashboard to schedule and send messages
Common use cases:
“You’re $5 away from a reward”
“Your points expire tomorrow!”
“New product just dropped - check it out”
Loyalty Push in Action: A Quick Example
Scenario:
A Flowhub dispensary uses Sticky Cards to issue digital wallet loyalty passes.
Push Message Example:
"🔥 You’ve got 200 points. Use them today before 9PM!"
Customer Behavior:
Opens wallet pass
Checks point balance
Visits store to redeem reward
Loyalty interaction completed - no SMS, no app
Summary: Loyalty Push Notifications Are the Future
SMS is expensive. Apps are rarely downloaded. Email gets buried.
Loyalty push notifications live where your customers already are - on their home screen, inside their mobile wallet, ready to engage when it matters most.
If you're a cannabis retailer looking to reduce cost and increase engagement, wallet push is your smartest move for 2025.
