Sunday, May 4, 2025

Why Wallet-Based Loyalty Works Better Than Apps for Treez Retailers

Why Wallet-Based Loyalty Works Better Than Apps for Treez Retailers

No downloads. No logins. Just loyalty that lives where customers already are.

Retailers using Treez POS know how important it is to streamline checkout, stay compliant, and keep things moving fast.

But when it comes to loyalty, the cannabis industry has a problem:
Everyone’s trying to force an app onto customers who don’t want one.

Smart Treez retailers are now skipping the app and using wallet-based loyalty cards from Sticky Cards instead.

The results?
Higher opt-ins, more push engagement, and fewer headaches.

The Loyalty App Trap

Customers are app-fatigued. Your store’s loyalty program is competing with banks, food delivery, calendars, and TikTok.

Even when they do download your app:

  • They forget the password

  • Notifications get turned off

  • Usage drops off after week 2

  • The download gets deleted to free up space

“Our loyalty app was downloaded by maybe 5% of customers. The rest just ignored it.”


Wallet Loyalty: Built for Modern Behavior

Sticky Cards flips the script by using Apple Wallet and Google Wallet — the apps customers already use, every day.

  • They tap once at checkout (in-store or online)

  • Your branded card is saved to their phone

  • You can send free push messages for promos, drops, and VIP offers

  • The card is front and center on their lock screen

No new app. No learning curve. No drop-off.


Why Treez Retailers Prefer Wallet Loyalty

  • 1-Tap Signups
    Scan a QR. Tap a link. Loyalty activated.


  • No App Downloads
    That’s one less thing to ask for and one more reason customers say yes.

  • Branded Experience
    Your logo, your colors, your message — right inside their Apple/Google Wallet.

  • Push That Gets Seen
    Unlike SMS or app notifications, wallet push shows up directly on the lock screen.


Wallet Loyalty + Treez = Better Retention, Less Friction

Sticky Cards was built to layer on top of Treez:

  • Uses your existing customer data (email or phone)

  • No disruption to checkout or staff

  • No hardware or new logins

  • Launch in under 48 hours

“Wallet cards are the cleanest loyalty tool we’ve used. Customers don’t even need help — they just tap and go.”


Want to See It Live?

If you're already using Treez, Sticky Cards is the fastest way to add loyalty that works — with no app, no friction, and no added stress.

Book a demo