Why SMS Compliance Matters More Than Ever
If you're a cannabis retailer using text messaging to reach customers, compliance isn’t optional - it’s essential. With increasing restrictions on cannabis marketing and telecom carriers cracking down on non-compliant content, your SMS program could be blocked or fined if it doesn’t follow the rules.
That’s where these cannabis SMS compliance tips come in.
What Makes Cannabis SMS So Tricky?
Cannabis is legal in many states but it’s still federally illegal. That means:
Carriers (like Verizon, AT&T) treat cannabis-related content as high-risk
10DLC registration is required for brands using SMS at scale
Keywords like "weed", "THC", or even emojis can trigger message rejections
You can’t send messages that imply free product, discounts on regulated goods, or promotions without proper opt-in
8 Cannabis SMS Compliance Tips for 2025
1. Register for 10DLC
10DLC (10-digit long code) is required by all major carriers. Without it, your messages may get blocked before they’re ever delivered.
Pro tip: Use a provider that handles registration for you.
2. Use Double Opt-In
Always require customers to opt in to SMS and confirm it. Collecting phone numbers at checkout isn’t enough.
Example: “Reply YES to get exclusive dispensary updates.”
3. Include Your Brand Name in Every Message
Each SMS must clearly identify your business.
Compliant: “Sticky Cards: Your reward is ready to claim today.”
Non-compliant: “Claim your reward now!”
4. Watch Your Language
Avoid words like “weed,” “THC,” “edibles,” or “free” in text messages. Carriers may reject or filter them out.
Better: “Your loyalty reward is now available.”
Risky: “Get your free THC gummies!”
5. Respect Quiet Hours
Don't send messages too early or too late. Best practices suggest between 9 AM and 8 PM local time.
Respecting timing shows compliance and improves engagement.
6. Provide Opt-Out in Every Message
Include a line like “Reply STOP to unsubscribe” in every campaign.
It’s not just good practice - it’s required.
7. Avoid Batch Blasts with No Targeting
Sending the same message to your entire list increases your risk. Segment your audience and personalize where possible.
Better targeting = fewer complaints = better deliverability.
8. Know Your State Laws
Cannabis marketing rules vary by state. In some states, texting about deals may be outright banned.
Always check state-level compliance requirements in addition to federal and carrier guidelines.
Why Some Retailers Are Moving to Push Instead
Due to rising SMS costs and compliance complexity, many smart dispensaries are switching to push-based loyalty via Apple/Google Wallet.
With Sticky Cards, you can:
Skip SMS regulations entirely
Send push notifications with loyalty rewards
Reach lock screens without apps or carrier fees
Keep all messaging compliant and opt-in
Sticky Cards is a privacy-first, SMS-free loyalty solution built for cannabis.
What Happens If You're Non-Compliant?
Message Deliverability Drops: Your texts may get filtered, delayed, or never reach the recipient
Fines & Penalties: The CTIA and carriers can impose significant penalties
Loss of Trust: Customers may report your brand or unsubscribe it
Account Suspension: Your texting platform could be shut down
Final Thoughts
Text messaging is still a powerful tool - but it’s not as simple as it used to be. With the right approach and the right platform, you can stay compliant and stay connected.
These cannabis SMS compliance tips help ensure you’re reaching your audience legally, respectfully, and effectively in 2025.
