Get certified on Sticky. Get hired for it.

Sticky Academy is our free certification program for the person actually running the marketing. Finish the tracks, pass a practical exam, and you are listed in the public operator directory our 400+ dispensary clients hire from.

Enroll in Sticky Academy Start the first track Just browse the library

Three guided paths, picked by the team that onboards 100+ stores a year.

Finish the first one and at least one specialization to sit the exam. Each video opens right here.

For brand-new admins. Domain verified, team invited, first campaign sent, before lunch.

1Navigate the Sticky dashboard

2Verify your email sending domain

3Configure SMS sending (US)

4Invite your team

5Create and schedule a campaign

The marketing operator

Day-to-day workflow for the person actually shipping the campaigns. Every customer + template + send.

1Add a new customer & import customers

2Search and filter customers

3Create a customer segment

4Export and manage contacts

5Create a new email template

6Create a new SMS template

7Create and schedule a campaign

8Clone or duplicate a campaign

8 videos · specialization

Wallet-based loyalty, segments off real spend data, profile views your budtenders will actually use.

1Create a customer segment

2View customer profiles

3Create a rewards program

3 videos · specialization

Start

Four steps to the badge.

No coursework you will never use. Every requirement is something you would be doing in your workspace anyway.

Path to certification

1
Complete First week on Sticky
5 how-to videos covering domain verification, SMS setup, team invites, and your first campaign.
2
Finish at least one specialization track
Pick The marketing operator or Loyalty & retention, or both for the Sticky Pro badge.
3
Pass the 10-question practical exam
Build a real segment, schedule a real campaign, configure a real reward in our sandbox. 30 min, open-book.
4
Ship one campaign that earns >3× ROAS
Submit any sent campaign from your live workspace. We verify the numbers from the underlying POS data, no screenshots, no honor system.

Public profile + badge

Listed in our operator directory. Verified clients hire from this list.

Priority support queue

First response under 2 hours from a senior CSM.

Operator Slack

Private channel with 600+ certified cannabis marketers.

Beta access

First in line for every new feature, with a direct line to the PM.

Enroll in Sticky Academy Run an agency? See partner certification

Academy

N° 1,847

Certificate of completion

Maya Lin

Marketing Manager · Kendall's Cannabis

Sticky Pro

Loyalty

Operator

Track progress12 how-to videos watched

campaigns

4.8×

avg. ROAS

98%

deliverability

Sample certificate · not a real customer