Your texts are getting filtered before they reach a phone.
Carriers screen cannabis messages whether or not you registered for 10DLC, and you pay for the sends either way. These guides cover what registration asks of you, what the sending really costs, and how push on the wallet pass reaches the same customer without a carrier in the middle.

10DLC registration for cannabis dispensaries
What carriers check when a dispensary registers for 10DLC, which words get cannabis campaigns rejected, and what happens if you skip it.

Cannabis SMS Compliance Tips
Avoid fines and message blocks with these essential cannabis SMS compliance tips. Learn how to text your customers legally and effectively in 2025.

SMS Costs in Cannabis Marketing
What cannabis SMS marketing actually costs, and why many dispensaries are switching to wallet push they do not pay per message to send.

Compliant cannabis marketing, by channel
What makes cannabis marketing compliant, channel by channel: state advertising rules, CAN-SPAM, 10DLC and carrier filtering, and where wallet push sits.