CovaSticky Cards is a loyalty and customer marketing platform for cannabis dispensaries that use Cova POS.
Your till only sees a customer on the days they come in. Sticky Cards covers the days in between.
At Farmer Jane’s 18 Cova stores, members spent 18.5% more a visit than non-members.
Your team keeps the Cova screens they already know. Sticky Cards runs the program behind them.
Cova POSNothing gets ripped out. Nobody learns a second system at the counter.
Sticky CardsEvery point, every reward and every message between visits, delivered through the loyalty screens already built into Cova.
A second system at the counter is how loyalty programs quietly stop being used, long before anyone cancels them. Your team learned Cova once. They keep it.
What changes is where the balance lives. It is on a card in Apple Wallet or Google Wallet, so you can act on it between visits. Cova closes the ticket. Sticky Cards is the reason there is another one next week.
No phone number read out across the counter, and no budtender hunting through a customer list while the queue builds.
The card lives in Apple Wallet or Google Wallet, next to their transit pass. Nothing to download, no account to log into. Regulars have it open before they reach the till.
A printed card scans the same way for anyone who would rather carry one.
Tap the Last Name field, scan, select the customer. That is the whole new habit.
It is faster than asking for a phone number, and it cannot attach the wrong account.
A real Cova cart, before the customer is attached.
Nobody adds them. Sticky Cards owns the balance and writes it into Cova, so the number on the ticket and the number on the card are the same number. Refunds take their points back on their own.
The cart shows the balance and the rewards ready, so your budtender can offer one without looking anything up.
A real Cova cart, customer name replaced.
Rewards sit in Cova’s own Loyalty Rewards screen with their value and the points they cost. Your budtender taps Use and the discount lands on the invoice. No codes, no coupon SKUs, no training beyond pointing at the button.
Rewards are fixed dollar amounts, and one cannot be worth more than the invoice.
Cova’s Loyalty Rewards screen, customer name replaced.
Cova transactions sync to Sticky Cards in real time. The card updates after the sale, and segments move with the purchase instead of a nightly job.
Full integration details: the two Cova Hub settings, reward types, offline behaviour and the scanner spec.
Every number above is this integration, measured on a real Cova estate: members against non-members in the same 18 stores over the same 100 days. No modelled uplift, no projections.
It is a cohort comparison, not a randomised test, so some self-selection is in there. Engaged customers are more likely to enrol. We would rather tell you that than round it off.
Read the full 100-day breakdownNo apps, no passwords. The wallet app is already on every phone that walks into your store, so signup finishes at the counter.
Every extra step between the offer and the card is a customer who says they will do it later. The wallet is where their boarding pass and coffee card already live, so there is nothing to learn.
Once the card is in, you can reach that person without asking for anything else. It updates after every Cova sale, so the balance they see is the balance your POS has.
Review requests, win-backs, abandoned carts and product drops, on the channel each customer reads, all fired off live Cova data.
Friday dropStill in your bagHey Dana, you left these behind. We saved your picks, but Friday drops move fast.
Blue DreamSativa · 3.5g · 22% THC$38.00In bag
Live Resin Cart$45Ground Flower$28Playmaker is the whiteboard. A trigger, a delay, an action, and the message lands on the phone. Nobody has to remember which customers had a good visit this week.
Your Blue Dream is still hereWe saved your picks. The 15% holds until Sunday.Filter on 120 or more attributes, nested with AND, OR and NOT up to five levels deep. The audience count moves while you build.
Every segment recomputes on each Cova sale, not on a nightly batch. That is the difference between messaging the customer who lapsed this week and the one who already came back on their own.
Push rides on the Apple and Google notification rails, so it is unlimited under fair use and draws no credits. Email and text are metered: one credit covers 15 emails, one text or half an MMS, and credits never expire.
See the segment library, or read how attribution ties a send back to the register.
A customer earns at the shop near work and redeems at the one near home, on the same card. You set the program up once and every store runs it.
You also see one customer instead of three. A group running a separate program per site cannot tell a regular from someone who visits each location once, and cannot message either of them well.
Reporting gets simpler too. Compare enrolment and repeat rates store by store against one program, copy what the best site does, and open a sixth as a configuration step. The multi-location page goes further.
Migration stops most switches, so here is what it involves and what it costs.
Whether you are on Alpine IQ, springbig or a program you built yourself, your customers keep their points. We move the lists, the balances and the creative, and migration is free.
The cutover happens on the pre-live call: Cova’s native loyalty goes on, your old system goes off, and your rep does the configuration with you on a screenshare. It has to be the only loyalty system running. Two systems writing to the same ticket is how a customer ends up with a balance nobody can explain.
One thing before you book. If you are inside a term with your current provider, switching early means paying both for a stretch. Find your renewal date and notice period first and time the migration to it. The springbig and Alpine IQ switching pages go through it platform by platform.
Reconciled and verified on every migration. The customer opens their wallet and the number is the one they remember.
The Cova side is two Hub settings. Your rep walks it with you over screenshare before you go live.
Scanner in HID mode, not Bluetooth. Those two are the usual reason a go-live slips.
SPF, DKIM and DMARC on your domains, and your 10DLC registration with TCR or the Canadian short code. No filing fee. Approval takes 7 to 10 days, which is why it starts on day one.
Card designed, rewards matched in both systems, counter staff trained on the one new habit.
Every step is written up in the Cova guides, from the Hub setup to earning and redeeming at the register, if your team would rather follow it themselves.
Pricing is built on your store count, your volume and the channels you send on, and the number arrives on the call. Month-to-month, no setup fee. Put your own figures through the ROI calculator first.
A bigger basket earns more, which suits a market where ticket sizes move a lot between customers.
Every trip counts the same, which rewards frequency over spend.
The same three trips at example rates. You set your own on the pre-live call.
Sticky Cards lets you export your full customer list at any time. The export includes contact details and the latest point balance.
There is no fee. There is no support ticket. You do not need to ask permission.
No. Cova Loyalty stays switched on and remains the screen your budtenders work in. Sticky Cards runs the program behind it: the earning rules, the balances, the reward list, the wallet card, and the email, text and push between visits. Cova opened its native Loyalty Rewards screens to integration partners, which is why the integration behaves like part of the point of sale.
No. No codes to type and no coupon SKUs to look up. Your team scans the card at the start of the sale, and the reward appears in the Cova screen they already use.
Fixed dollar-value rewards, the kind Cova’s native loyalty holds. Product-specific and percentage-off rewards do not run through this path, and a reward cannot be worth more than the invoice.
They come back off automatically. Nobody adjusts a balance by hand, so the card in the wallet and the balance in Cova stay in step.
Yes. Any current Cova version works, with no minimum build and nothing to install on the till beyond the scanner. It runs against Cova’s native loyalty, so background updates change nothing.
One wired 2D barcode scanner per till, in HID mode. That is what reads the card at Attach Customer. Standard 2D scanners and Zebra scanners both work. Bluetooth and wireless scanners do not.
Cova keeps ringing sales, and the till shows the last balance Sticky Cards synced. When Cova reconnects, Sticky Cards receives the orders rung in the meantime and updates the balance. Nothing is lost.
Yes. Rewards are set at the account level, so a customer earns at one store and redeems at another against the same balance.
Nothing. They scan the QR on your counter, fill in a short form, and the card lands in Apple Wallet or Google Wallet. No apps, no passwords. They can remove it themselves any time.
Yes. You can export your full customer list at any time, including contact details and the latest point balance. There is no fee and no support request required.
You keep it. Sticky Cards lets you export everything at any time, so your customer list is yours whether you stay or go.
Live in 14 days. Your rep does the Cova configuration with you on a pre-live screenshare, and the Cova guides have the step-by-step if your team would rather follow it themselves.
Thirty minutes, your store numbers, and a straight answer on whether the math works for you. If it does not, we will tell you.
