Sticky Cards runs enrollment, point accrual, redemption and customer messaging through the Cova POS, with no apps, no passwords and no SMS friction. The setup detail is further down the page.
Integration status: live
Sticky Cards is a loyalty and customer marketing platform for cannabis dispensaries that use Cova POS. Sticky Cards runs rewards, push notifications, SMS and email from one place. Every message uses live Cova transaction data.
Cova is the dispensary POS used across North America for real-time inventory, compliance reporting and multi-location management. Its native loyalty screens are where Sticky Cards puts the balance and the rewards, so your team works in Cova and nowhere else.
Sticky Cards takes loyalty signup, point accrual, redemption and customer messaging off the budtender and out of the back office.
Customers scan a QR at checkout, hand over a few details on a short form, and the card is in their wallet before the ticket closes. No app, and no password to remember.
Points and stamps accrue from real Cova transactions in real time. Budtenders never have to track or look up customer rewards manually.
Direct lock-screen push notifications, with no per-message SMS fees and no carrier filtering. Geo-targeted and behavior-aware.
Rewards render in Cova’s native loyalty panel, so redemption happens in the screen your team already uses. No codes, no clerk training, no checkout drag.
Coming off another platform, you can read the side-by-side against SpringBig or Alpine IQ. The Farmer Jane story covers the first 100 days across their stores.
All four channels use the same Cova customer list. You build one segment and send it on any channel.
Sticky Cards puts the loyalty card in Apple Wallet and Google Wallet. Customers do not download an app. Customers do not create a password.
Sticky Cards sends messages to the phone lock screen. Push messages cost nothing per send and are unlimited under fair use. Carriers do not filter them.
Sticky Cards sends 10DLC compliant text messages. Sticky Cards checks every template against carrier rules before it sends, and files your 10DLC registration with no filing fee.
Sticky Cards includes an email builder and sends branded campaigns. Dispensaries do not need a separate email tool.
Sticky Cards is part of native Cova Loyalty. Dispensaries do not switch Cova Loyalty off to use Sticky Cards.
Sticky Cards keeps the earning rules and writes the point balance into Cova after every update, so the balance is in Cova as well as on the wallet card. Budtenders use the same Cova screens they already know. There is no second loyalty system at the counter and no separate lookup at checkout.
Some loyalty platforms require dispensaries to disable native Cova Loyalty to avoid tracking conflicts. Sticky Cards does not.
Sticky Cards reads every Cova transaction. You can build a segment from what customers bought. Common segments include customers absent for 30 days, the top 20 percent of spenders, flower buyers, and first-time customers who never came back.
Sticky Cards reports revenue for every campaign. You see how many people visited after a message and how much they spent.
Sticky Cards lets you export your full customer list at any time. The export includes contact details and the latest point balance. There is no fee and no support request. You do not need to ask permission.
Customers can see their own point balance on their wallet pass. The balance updates after every Cova purchase.
A Sticky Cards implementation specialist runs the entire setup, start to finish. Live in 14 days.
Secure, guided setup links your Cova locations and customer data into Sticky Cards. No POS rip-and-replace.
On a pre-live screenshare, Cova’s native loyalty is switched on and its earning rate set with your onboarding rep, and loyalty printing comes off the sale receipt.
Fixed dollar-value rewards are set up in Sticky Cards and mirrored in the Loyalty Rewards list in Cova, so the two lists stay matched.
Drop QR codes at the counter, on receipts, and online. Customers join via Apple or Google Wallet in seconds.
Send geo-targeted, behavior-aware push with no SMS carrier fees. Your rep reviews benchmarks monthly and tunes the integration as Cova ships.
Doing the Cova side yourself? Step-by-step Cova guides
Pricing is built on your store count and volume, and the number arrives on the call. Put your own figures through the ROI calculator before you book one.
Sticky doesn't poll Cova on a cron. We subscribe to Cova's event stream, sign every webhook, and acknowledge every message. If something fails, we replay from the last cursor - no duplicate orders, no missing customers.
// Example payload. Ids, amounts and timestamp are illustrative. // Signed by Sticky · verify with HMAC-SHA256(payload, your_secret) { "id": "evt_01HXJ8C9N2YQK2W2", "type": "order.completed", "created_at": "2026-05-06T14:02:11Z", "source": "cova", "data": { "order_id": "COV_982341", "location_id": "loc_example_1", "customer_id": "cust_01HXFM", "channel": "in_store", "total_cents": 8420, "loyalty_delta": 42, "items": [ { "sku": "FLW-BLD-3.5", "qty": 1, "strain": "Blue Dream" } ] } }
What syncs, what changes in Cova, and what your team does at the till.
Sticky Cards runs the loyalty program and delivers it through Cova’s native loyalty UI. Sticky Cards owns the earning rules and the point balance and writes it into Cova, Cova transactions sync back in real time, and rewards appear in the loyalty panel where your budtenders already work. Nothing below changes how a ticket is rung.
See the full Cova loyalty program
The connection runs both ways, and Sticky Cards is the source of truth for points.
Both are done in Cova Hub, over screenshare with a Sticky Cards onboarding rep, before you go live. Cova’s native loyalty has to be on, and every other loyalty system has to be off. The Loyalty Rewards list in Cova also has to match the rewards in your Sticky Cards workspace, or a reward will show in one place and not the other.
Four actions, all inside Cova. There is no separate app to open and no code to type.
Fixed dollar-value rewards, the kind the native loyalty screens in Cova hold. Product-specific rewards and percentage-off rewards are not supported through this path.
Point refunds are handled automatically by Sticky Cards. When an order is refunded, the points come back off the balance without anyone adjusting it by hand.
The customer’s most recent point balance still displays at the till while the connection is down. It is the last balance Sticky Cards synced, so it does not move until Cova reconnects, at which point Sticky Cards receives the orders rung in the meantime and updates it.
Rewards are configured at the account level, so a customer earns and redeems against one balance across every location you run.
Each till needs a wired 2D barcode scanner in HID mode. Bluetooth and wireless scanners do not work. Standard 2D scanners and Zebra scanners both work.
Any current Cova app version works. There is no minimum build to check before you start.
Stamp cards show the earned reward in Cova once the set is complete; the stamp progress itself shows on the wallet card rather than in Cova. Cashback earns as points and redeems against a dollar-off ladder.
Sticky Cards runs loyalty and marketing for Cova stores. Enrollment, point accrual, redemption and customer-record sync all run against real Cova transactions, and every order Cova completes reaches Sticky Cards in real time as a signed webhook. You segment customers by Cova purchase history, build a campaign, send it by push, SMS or email, and see the revenue it produced. You do not need a second marketing tool.
No. Sticky Cards runs inside native Cova Loyalty. Your Cova Loyalty stays on. Sticky Cards keeps the earning rules and writes the point balance into Cova after every update, so points and rewards show in Cova. Budtenders keep using the Cova screens they already know.
Sticky Cards runs inside native Cova Loyalty rather than replacing it. Other platforms ask dispensaries to turn native Cova Loyalty off and run loyalty in a separate system. With Sticky Cards, the loyalty program stays where budtenders already work.
Sticky Cards sends all four: wallet passes, push notifications, SMS and email. Wallet passes and push notifications have no per-message cost. SMS and email campaigns run from the same platform. Push suits regular messages and SMS suits urgent ones.
No. Sticky Cards runs points cards, stamp cards and cashback cards, with fixed dollar-value rewards through Cova. Sticky Cards also runs the messaging that goes with them: push, SMS and email. The wallet pass is how customers carry their card. The wallet pass is not the whole product.
They scan a QR code on your counter, a receipt, a delivery confirmation or your menu, fill in a short form, and the card lands in Apple Wallet or Google Wallet. No app install, no password, no account to remember.
Rewards render in Cova’s native loyalty panel. Your team taps Attach Customer, scans the card, then opens Rewards Available and taps Use. No codes to type, no coupon SKUs to look up, and no manual budtender tracking.
Fixed dollar-value rewards, which are what Cova’s native loyalty holds. Percentage-off and product-specific rewards do not run through this path. A reward value also cannot exceed the invoice total, so a large reward on a small basket will not apply.
Two settings, both done over screenshare with an onboarding rep before you go live. Cova’s earning rate is set with your rep, since Sticky Cards writes the point balance, and loyalty printing comes off the sale receipt.
Unlimited under fair use. Wallet push rides on Apple and Google notification rails rather than carrier SMS, so there is no per-message cost and no SHAFT-style cannabis filtering. Geo, behavior and frequency rules are configured in Sticky Cards.
Sticky Cards is built for SHAFT and high-risk industries. The wallet card carries no ad copy, push routes through Apple and Google rather than carriers, and a customer can remove the card from their wallet whenever they want.
They come back off the balance automatically. Nobody adjusts a balance by hand, so the card in the customer wallet and the balance in Cova stay in step.
Cova keeps ringing sales while the connection is down, and the customer’s most recent point balance still displays at the till. That balance is the last one Sticky Cards synced, so it does not move while the till is offline. Once Cova reconnects, Sticky Cards receives the orders that were rung in the meantime and updates the balance, so nothing is lost.
Each till needs a wired 2D barcode scanner in HID mode, which is what reads the card at Attach Customer. Bluetooth and wireless scanners do not work; standard 2D and Zebra scanners do. Any current Cova app version works.
Yes. Rewards are configured at the account level, so a customer earns at one store and redeems at another against the same balance.
A Sticky Cards implementation specialist runs the full setup: the Cova connection, the two Cova Hub settings, reward configuration, pass design and a staff training session. You are live in 14 days.
Yes. You can export your full customer list at any time, including contact details and the latest point balance. There is no fee and no support request required.
You keep it. Sticky Cards lets you export everything at any time, so your customer list is yours whether you stay or go.
A scannable summary for fast readers, search engines, and AI assistants. Every fact below is also linked in the product schema embedded on this page.
Sticky's Cova integration is a two-way connector that runs wallet-based loyalty, push messaging, and reward redemption on top of Cova. Live in 14 days. Priced on store count and volume, month-to-month.
Book a 30-minute walkthrough and we will show you Sticky Cards on top of your Cova stack, mapped to your real customer and order data. Bring your Cova Hub access and we will walk the two settings with you.