Most of the people who redeem your welcome offer come in once and quietly disappear, and you never find out which ones. Playmaker is where you decide what happens instead: something happens in your store, Sticky holds the message as long as you tell it to, then sends it on email, text, or free wallet push.
A journey starts with one trigger, waits as long as you want, and ends with a message on the channel that customer actually reads. Drag the node in, connect it, publish. The orders and profiles it runs on are the ones already in your POS, so there is nothing to import and no nightly file to babysit.
Scroll the builder sideways to see the whole canvas.
Something happens, you hold it as long as you want, then a message goes out. Pick a row on either side to see the pairing, and the whole library is listed underneath so you can count it rather than take our word for it.
When an order is placed, hold it as long as you want, then send an email.
18 triggers and 5 actions, so 90 pairings before you have written a word of copy. Add a delay between any two steps and every one of them is a journey you can publish today.
Plus any custom event you send us, which behaves like the five under Event.
A trigger starts the play, a delay holds it as long as it needs, and the action puts the message on the phone. Every one of them ends somewhere you can measure.
You are not starting at a blank canvas. Here are six of the twelve, with every node they are built from. Turn one on as it comes, or open it up and change the waits and the copy to suit your stores.
Starts the moment the card lands in her wallet. Explains how points work, then reminds her they are sitting there.
A push half an hour later, while she is still thinking about it. Email the next day if the order never landed.
Your lapsed segment recomputes nightly. The day somebody lands in it, the journey starts on its own.
A heads-up in her wallet a week out, then a text on the day. Both land without her downloading anything.
One day after the order, while the visit is fresh. Long enough that she has tried it, short enough that she remembers you.
She clicked the drop and then nothing happened. Two days later, the same product on the channel she does read.
The other six cover refunds, lapsed VIPs, first-order follow-up and the rest. Smart segments recompute nightly, so the ones that start from a segment pick up new customers without you touching them.
Farmer Jane runs 18 dispensaries across Regina, Saskatoon and Winnipeg on these journeys. Every line below compares their members against the non-loyalty cohort in the same stores over the same 100 days.
It is a cohort comparison, not a randomised test, so some self-selection is in there. Engaged customers are more likely to enrol. We would rather tell you that than round it off.
Read the full 100-day breakdownGive us 30 minutes with your numbers. You will leave with the three plays worth turning on first for your stores, and what each one is worth a month.
