Dispensary customer segment · Engagement
Email engaged in 180 days: broad dispensary reach, a few times a year
Broad reach, used two or three times a year
The Email Engaged (Last 180 Days) segment in Sticky Cards includes every dispensary customer who has opened or clicked an email in the last 180 days.
Half a year of readers. Wide enough for the sends that must reach everyone, and expensive in signal if you make it a habit.
What is the Email Engaged (Last 180 Days) segment?
Everyone here opened or clicked one of your emails in the last 180 days. At the far end of that window, someone opened one message six months ago and nothing since.
A list like this is worth having for a small number of sends a year, where failing to reach a customer costs more than a dip in engagement rates does. A change of address, a change to how loyalty works, a closure.
Used more often than that, it does slow damage. Each send teaches mailbox providers that a large share of your audience ignores you, and the effect accumulates in a way that is hard to notice from inside a campaign report.
How Sticky Cards builds this segment
- Category
- Engagement
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Engagement
The useful comparison is this row against the 90-day one. The difference is people whose only engagement was months ago, and knowing that number before you send is what stops this window becoming a habit.
What should a dispensary send to your broad email list?
The must-reach announcementEmail
A move, a closure, a change to how earning works. Things where missing a customer is worse than a poor engagement rate.
The annual high pointEmail
One or two dates a year where everyone should hear from you and the message needs no segmentation to make sense.
The re-permission sendEmail
Aimed at the tail. Ask whether they still want your mail, then act on the answer. It shrinks the list and improves everything you send afterwards.
Ideas to try
The re-permission run
Send to this segment with Email Engaged 90 Days under "Don’t send to", asking plainly whether they still want to hear from you. Keep the ones who say yes and stop mailing the rest.
Sample subject line
Still want to hear from us?
The annual send
Reserve this window for one or two campaigns a year and make them the ones that matter. Anything you would send monthly does not belong here.
Sample subject line
Something changing in store you should know about
The tail measurement
Subtract the 90-day count from this one. That number is the share of your list you are carrying without evidence anyone is reading, and it is the input to the re-permission decision.
Sample subject line
No subject line: this one is a number worth knowing
Related segments to pair it with
- Email Engaged (Last 90 Days)The rung below. Excluding it from this list is how you reach the tail without mailing your healthy audience a re-permission message.
- Email Engaged (Last 365 Days)The widest window. Check it before you decide where your own line falls.
- Email Engaged (Last 30 Days)Don’t send toSet this as your exclusion on any re-permission campaign. Asking an active reader whether they still want your mail is how you lose one who was perfectly happy.
What to measure
Unsubscribe and complaint rate, and treat a rise as the cost of the send rather than as a failure. On a re-permission run, unsubscribes are the point: a smaller list that wants your mail outperforms a large one that does not, and the improvement shows up on every send afterwards.
Questions we get
How often should I use this window?
Two or three times a year. It is for the sends where failing to reach someone costs more than a dip in engagement, not for anything routine.
Will a re-permission email lose me subscribers?
Yes, and that is what it is for. Addresses that will not confirm they want your mail are already not reading it, and carrying them costs you delivery on everything else.
Should I just stop mailing the tail instead of asking?
Asking first is usually worth one send. Some of them do still want to hear from you, and the ones who confirm move back into your healthy windows on their own.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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