Case study · 18 stores · first 100 days
What a POS-wired list actually does.
A generic email tool can send to your list. It cannot tell you what the register rang up. Farmer Jane runs 18 dispensaries across Saskatchewan and Manitoba on a spend-linked wallet program wired to their POS. Over the first 100 days, their loyalty members spent 18.5% more per order and came back 3.3 days sooner than everyone else.
Figures from the joint Farmer Jane and Sticky 100-day performance review, measured against the non-loyalty cohort in the same stores. Both order values are net of discounts. It is a cohort comparison, not a randomised test, so some self-selection is expected.
Read the 100-day review18.5%
Bigger orders from members
3.3d
Sooner back through the door
11.8% of revenue
On 10.1% of orders. Members weren't just showing up more, they were building bigger baskets when they did.
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