Dispensary customer segment · Spending and value
High average basket size: dispensary customers who spend $100+ a visit
Make the most of customers who buy big in one go
The High Average Basket Size segment in Sticky Cards includes every dispensary customer whose average order value is $100 or more.
A per-visit measure, not a lifetime one. That difference decides what you should send.
What is the High Average Basket Size segment?
Everyone here has an average order value of $100 or more. It is the top band of the same measure that defines Low Spenders and Mid-range Spenders.
The thing worth understanding is how this differs from Top 20% Spenders, because operators routinely treat them as the same list and they are not. That one ranks customers by lifetime spend. This one measures the average order. A customer who comes in twice a year and spends $120 each time lands here but may not land there, and a customer who spends $30 four times a week is the other way round.
That makes this a frequency opportunity rather than a basket one. These customers have already shown they will spend properly when they come in. The gain is in getting them in more often, which is the exact opposite of what you would do with a frequent small spender.
How Sticky Cards builds this segment
- Category
- Spending and value
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Spending & Value
Compare the size of this list against Top 20% Spenders before you plan anything. Where the two barely overlap, you have a group of infrequent big spenders and your whole opportunity is visit count. Where they overlap heavily, these are simply your best customers and the Top 20% page is the one to work from.
What should a dispensary send to big-basket customers?
The visit-frequency nudgeSMS
The main play. These customers spend well when they turn up, so an extra trip is worth more here than an extra item would be.
The restock and new-arrival newsPush
A reason to come in sooner than they planned. Free to send and it suits a customer whose visits are spaced out.
The event or in-store dateEmail
Something with a date attached gives an infrequent customer a specific reason to pick a day, which is what this band needs more than an offer.
The exclusion on basket-buildingAny
Not a send. Add this segment under "Don’t send to" on any bundle or add-on campaign. These customers already fill a bag and the discount is pure margin lost.
Ideas to try
The between-visits play
Build it in Play Designer to push when someone here is past their usual gap. Because their visits are spaced out, a reminder lands as useful rather than as pestering.
Sample subject line
Plenty new since you were last in
The standing exclusion
Set this segment under "Don’t send to" on every bundle, multi-buy and add-on campaign you run. It takes seconds and it stops you discounting the customers who least need it.
Sample subject line
No subject line: this one is a setting, not a send
The overlap check
Cross this segment with Top 20% Spenders once and look at the size of the overlap. If it is small, you have found a group of infrequent big spenders that most stores never look at, and visit frequency is the whole opportunity.
Sample subject line
No subject line: this one is an afternoon with the numbers
The date-led blast
Run a Campaign Blast around something happening on a specific day. An infrequent customer needs a reason to choose a date, and an offer with no date attached rarely supplies one.
Sample text
We are open late Thursday with plenty new in. Worth a trip if you are due. Reply STOP to end.
Related segments to pair it with
- Top 20% SpendersThe segment this one is most often confused with. Cross them once to see how much they actually overlap in your store; the answer changes your plan.
- Mid-range SpendersThe band below, at $50 to under $100 average order. The group you are trying to move into this one.
- Bulk productsHeavy overlap in most stores, and the same marketing logic. Both groups are buying for a stretch rather than for tonight.
- Low SpendersThe bottom band, under $50 average order. Read the two side by side: the gap between them is the whole range your menu and bundles have to cover.
- Pre-rollsDon’t send toSet this as your exclusion when you send basket-building messages to frequent small spenders. The two groups need opposite campaigns and mixing them wastes both.
What to measure
Visits per customer per quarter, for this segment specifically. That is the number every campaign here is aimed at, and it is not the number you would watch for any other spending segment. Leave basket size alone; it is already high and pushing it is not where the gain is.
Questions we get
How is this different from Top 20% Spenders?
This one is average order value of $100 or more. That one is lifetime spend, ranked against your other customers. A customer who buys twice a year at $120 a visit lands here and may not land there.
What counts as a high basket?
An average order value of $100 or more. Low Spenders sits under $50 and Mid-range Spenders covers $50 to under $100, so the three together describe every customer by what they spend per visit.
Should I try to grow their baskets further?
That is usually the wrong target. They already spend well per trip. More visits is the gain here, and bundle offers aimed at this group mostly discount a basket that was going to be large anyway.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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