Dispensary customer segment · Customer activity
Repeat dispensary customers: how to keep them coming back
Look after the customers who already come back
The Repeat customer (2+ purchases) segment in Sticky Cards includes every dispensary customer with 2 or more completed orders.
These are the people your store runs on. This page is about keeping them, not converting them.
What is the Repeat customer (2+ purchases) segment?
Everyone here has 2 or more completed orders. They came back after their first visit, they know what they like, and they have already decided you are worth the trip.
That makes this segment different from every other list in the category. The rest are about changing someone’s behaviour. This one is about not changing it.
It is also your scoreboard. Watch the size of this list month over month and you are watching whether your marketing is building anything. A store that grows its one-visit count and not this one is renting customers.
How Sticky Cards builds this segment
- Category
- Customer activity
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Customer Activity
The Loyalty row is the one to read here, because a repeat customer who does not hold a Sticky Card is a gap you can close at the counter this week. The SMS and Push rows on this segment tend to be your best-performing audiences on the whole platform, so treat them as a budget you do not want to burn.
What should a dispensary send to your repeat customers?
New drop announcementsPush
They already want to know. Push reaches the card in their wallet, costs no credits, and suits a message you send often. Save your paid channels for people who need more convincing.
The early access windowSMS
Give this segment a head start on something limited before anyone else hears about it. Costs nothing off the ticket and it is the clearest way to say the habit is worth having.
Tier and points updatesEmail
The one message where detail helps. Show what they have earned, what is close, and what it gets them. This is the message that turns points into a reason to choose you on a Friday.
The quiet-week fillerSMS or Push
When a Tuesday looks thin, this is the list that can actually fix it. A repeat customer is the only audience where a same-day message reliably moves same-day revenue.
Ideas to try
The thank-you with nothing attached
Send it once a quarter to this segment with no offer in it at all. It is the cheapest message you will ever run and it makes every later ask land better.
Sample subject line
You have been coming in a while now
Early access play
Build a play in Play Designer that fires when something tagged as limited comes into stock. This segment hears first, everyone else hears the next morning.
Sample text
Something new landed and you get first look. In store from open tomorrow. Show your card. Reply STOP to end.
The lapse alarm
Cross this segment with No purchase in 30+ days. A repeat customer who has gone quiet is the most valuable win-back on your list and deserves a message written for them, not the standard one.
Sample subject line
We have not seen you in a bit
The referral ask
Ask the people who already like you. Run it as a Campaign Blast to this segment once, then leave it alone for a few months.
Sample subject line
Know someone who would like this place?
Related segments to pair it with
- Top 20% SpendersCross the two to find the customers who are both frequent and valuable. That overlap is the shortest list in your account and the one worth the most attention.
- No purchase in 30+ daysCross them to catch a regular before the habit breaks. Catching a repeat customer at 30 days is worth more than catching a one-visit customer at any point.
- New customer (1st purchase)Don’t send toSet this as your exclusion on anything written for regulars. A first-time customer who gets a message about early access and tier points has no idea what you are talking about.
What to measure
Track the size of this segment month over month. Growth here is the only number that tells you your marketing is compounding rather than renting. Alongside it, watch how many people leave this segment for No purchase in 30+ days each month, because that flow is your real churn and it is the one number most stores never look at.
Questions we get
How many purchases make someone a repeat customer?
Two or more completed orders. One order puts a customer in New customer instead, and the two segments are exact opposites, so every customer sits in one or the other.
Should I send this segment discounts?
Rarely. These customers already come back, so a discount mostly gives away margin on a visit that was going to happen. Spend your offers on the lists where behaviour has to change, and spend access and early notice here.
What is the difference between this and Top 20% Spenders?
This one is about how often, that one is about how much. A customer can come in every week and spend little, or twice a year and spend a lot. Cross the two when you want the people who do both.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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