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Sticky SMS pricing: credits that never expire

Sticky SMS runs on credits. One text segment uses 1 credit, an MMS uses 2, and one credit also covers 15 emails. Credits never expire, billing is month-to-month and there is no setup fee. Use the calculator on this page to estimate how many credits your list will use each month.

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A shopper checks her phone at a dispensary counter while the budtender rings up the order.

How do Sticky SMS credits work?

Texts, MMS and email all draw from the same credit balance. Unused credits roll forward month to month, so a quiet month costs you nothing extra. Pricing is quoted on the demo call, based on your stores and how often you text.

  • 1 credit = 1 textone SMS segment
  • 2 credits = 1 MMSa text with a picture
  • 1 credit = 15 emailsfrom the same balance

Credits never expire. Pricing is quoted on the demo call.

How many credits will my texts use each month?

Enter your list size, how often you text and how long your texts run. The calculator counts segments the way carriers bill them. Leave your email and we will quote that estimate on a short demo call.

Estimate your monthly credits

Do your texts use emoji or curly quotes?

Each SMS uses

1 segment = 1 credit

Credits per month

25,000

Plain characters: 160 fit in one segment, 153 per segment when a text runs longer. An MMS uses 2 credits whatever its length.

Get pricing for this estimate

Tell us where to reach you. We quote pricing on a short demo call, based on your stores and how often you text.

What counts as one text segment?

Carriers bill texts in segments. A text in plain characters fits 160 characters in one segment. One emoji or curly quote switches the whole text to Unicode, which fits 70. Longer texts split into segments of 153 or 67 characters, and each segment uses 1 credit.

Characters per segment
Characters usedOne segment holdsEach segment of a longer text holds
Plain characters (GSM-7)160153
Any emoji or special character (Unicode)7067

Does a 10DLC number cost extra?

No. There is no charge for a 10DLC number, its registration or any other setup to get it approved. We file it and get it approved for you, and you pay only for the texts you send. Toll-free and US short code numbers are also available.

Is there a contract?

Billing is month-to-month. Your plan renews each month and you can cancel with 30 days’ notice. There is no setup fee. Book a demo and we will quote pricing for your stores on the call.

Using text with wallet loyalty and email? See pricing for the whole Sticky Cards platform.

Build your text program with us

Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.

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Frequently asked questions

How many credits does one text use?

Each text segment uses 1 credit. Pricing is quoted on the demo call, based on your stores and how often you text. Use the calculator on this page to estimate your monthly credits first.

How many credits does an MMS use?

An MMS uses 2 credits, whatever its length. It can carry a picture, which makes it a good fit for drops and events.

What counts as a segment?

A segment is the unit carriers bill. Plain text fits 160 characters, or 153 per segment when longer. One emoji or curly quote switches to Unicode, which fits 70, or 67 per segment.

Do Sticky SMS credits expire?

No. Credits never expire, so unused credits carry forward to next month.

Can I use credits for email too?

Yes. Texts and email draw from the same balance, and one credit covers 15 emails.

Sources

  1. Twilio, What the heck is a segment? (SMS character limits) (opens in a new tab), accessed October 18, 2026