Text your customers within Minnesota’s cannabis advertising rules

Minnesota has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the Office of Cannabis Management. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Minnesota rules bear on texting customers

Every advertisement, including electronic ones, must carry the warning text set by the Office of Cannabis Management and avoid false, misleading, unverified health or youth-appealing content, and retailers may not give away cannabis products.

• Before advertising through direct, individualized communication controlled by the business, the business must use a method of age affirmation to verify the recipient is 21 or older, such as user confirmation or birth date disclosure (Minn. Stat. 342.64, subd. 5).
• Minn. Stat. 342.64, subd. 6 prohibits advertising directed toward location-based devices, including cell phones, unless the device owner is 21 or older.
• Minn. Stat. 342.64, subd. 3 prohibits advertising in any medium if 30 percent or more of the audience is reasonably expected to be under 21, based on reliable, current audience composition data.
• Advertisement is defined to include Internet and electronic media promotion, so electronic promotions fall within the advertising rules (Minn. Stat. 342.01, subd. 5).
• Every advertisement must contain a warning specified by the Office of Cannabis Management regarding impairment and health risks (Minn. Stat. 342.64, subd. 1(7)).
• The office has specified the required warning text for cannabis businesses and products, which applies to advertisements in any medium, including online and social media (Office of Cannabis Management Guidance Memo 2025-07).
• Minn. Stat. 342.64, subd. 1(1) to (3) prohibits advertisements that contain false or misleading statements or unverified claims about health or therapeutic benefits, or that promote overconsumption.
• Minn. Stat. 342.64, subd. 1(5) prohibits advertisements with images designed or likely to appeal to people under 21, including cartoons, toys, animals or children.
• Licensed retailers are prohibited from giving away cannabis flower, cannabis products, lower-potency hemp edibles or hemp-derived consumer products, apart from samples allowed at licensed cannabis events (Minn. Stat. 342.27, subd. 12(3); 342.40, subd. 7a).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Minnesota’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Minnesota

• Run a dispensary, CBD or vape shop in Minnesota? Book a demo to see Sticky SMS.
• Run a texting agency in Minnesota? Sticky Cards is looking for expert texting partner agencies in Minnesota. Email support@stickycards.co to talk about working together.