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Text your customers within Mississippi’s cannabis advertising rules

Mississippi dispensaries must follow the State Department of Health advertising rules, which prohibit advertising and marketing in any media, naming mass text messaging and mass email among the banned forms. The rules separately allow inducements such as discount cards, coupons, punch cards and deal discounts, and treat risk and benefit education for patients as outside advertising.

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Mississippi has a medical-only cannabis program

Retail licensing and advertising rules are enforced by the Mississippi Department of Revenue, Alcoholic Beverage Control Enforcement Division. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Mississippi rules bear on texting customers

  • The Department of Revenue rule requires dispensaries to follow the advertising and marketing restrictions in the State Department of Health regulations (Miss. Admin. Code 35.XI.12.100).
  • 15 Miss. Admin. Code Pt. 22, R. 9.1.1(C)(1)-(2) prohibits advertising and marketing in any media, and lists mass text or messaging communications and mass email communications among the prohibited forms.
  • 15 Miss. Admin. Code Pt. 22, R. 9.1.1(A) lists broadcast and electronic media, including unsolicited internet pop-up advertising and social media, among the media in which advertising and marketing are prohibited.
  • 15 Miss. Admin. Code Pt. 22, R. 9.1.1(C)(5)-(6) prohibits solicited or paid patient, caregiver and practitioner reviews, testimonies and endorsements.
  • 15 Miss. Admin. Code Pt. 22, R. 9.1.2(C)-(D) prohibits advertising that makes health, medicinal, therapeutic or safety claims about cannabis or cannabis products.
  • 15 Miss. Admin. Code Pt. 22, R. 9.1.2(E)-(F) prohibits advertising that includes images of a cannabis leaf or bud or any image designed or likely to appeal to minors.
  • 15 Miss. Admin. Code Pt. 22, R. 9.2.2-9.2.3 permits branding activities such as a website or social media presence giving contact information, locations and a product list, and bars branding that targets minors or promotes non-medical use.
  • The Department of Revenue rule allows dispensaries to use inducements such as discount cards, coupons, punch cards, buy one get one offers and daily, weekly or monthly deal discounts, provided they do not push use beyond practitioner limits or legal amounts (Miss. Admin. Code 35.XI.13.100).
  • 15 Miss. Admin. Code Pt. 22, R. 9.4.1 states that risk and benefit education between an establishment and a qualified patient, caregiver, parent or legal guardian is not considered advertising or marketing.
  • Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
  • Put your store name first and an opt-out line on every text.
  • Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Mississippi’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Mississippi

  • Run a dispensary, CBD or vape shop in Mississippi? Book a demo to see Sticky SMS.
  • Run a texting agency in Mississippi? Sticky Cards is looking for expert texting partner agencies in Mississippi. Email support@stickycards.co to talk about working together.

Build your text program with us

Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.

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Frequently asked questions

Who regulates cannabis advertising in Mississippi?

The Mississippi Department of Revenue, Alcoholic Beverage Control Enforcement Division, which licenses dispensaries and enforces the advertising rules.

Where can I read Mississippi’s rules?

Every rule on this page links to its primary source, and the Sources list below names each document with the date it was read.

Is this page legal advice?

No. It is general information with the rules cited. Rules change, so check the sources and ask your counsel.

Does Sticky SMS apply Mississippi’s rules for me?

No. How Mississippi’s rules apply to your program is for you and your counsel to decide.

Sources

  1. Mississippi Department of Revenue, Alcoholic Beverage Control Enforcement Division (opens in a new tab), accessed October 18, 2026
  2. Mississippi Administrative Code Title 35 Part XI, Cannabis Dispensaries (Department of Revenue) (opens in a new tab), accessed October 18, 2026
  3. Mississippi State Department of Health, Title 15 Part 22 Medical Cannabis Program rules (June 2026 posting) (opens in a new tab), accessed October 18, 2026
  4. Mississippi Medical Cannabis Program, regulations page (opens in a new tab), accessed October 18, 2026