Text your customers within Montana’s cannabis advertising rules

Montana has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the Montana Department of Revenue, Cannabis and Alcohol Regulation Division. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Montana rules bear on texting customers

• Marijuana may be advertised only through electronic advertising (ARM 42.39.123(1)).
• Promoting special pricing, sales or discounts counts as advertising (ARM 42.39.123(2)).
• Marketing to cell phones and other location-based devices requires an affirmative opt in (ARM 42.39.123(11)(a)).
• Statute bars push notification advertising to mobile devices without opt in (MCA 16-12-211(3)(c)).
• No unsolicited pop-up or push-to advertising, and no print ads such as flyers and mailers (ARM 42.39.123(11)(b), (c)).
• Electronic ads may not make health, therapeutic or medicinal claims (MCA 16-12-211(3)(a)(v)).
• Electronic ads may not appeal to minors (MCA 16-12-211(3)(a)(vi)).
• Webpages and QR code landing pages must verify visitors are 21 or older (ARM 42.39.123(9), (10)).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Montana’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Montana

• Run a dispensary, CBD or vape shop in Montana? Book a demo to see Sticky SMS.
• Run a texting agency in Montana? Sticky Cards is looking for expert texting partner agencies in Montana. Email support@stickycards.co to talk about working together.