Text your customers within New Jersey’s cannabis advertising rules

New Jersey has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the New Jersey Cannabis Regulatory Commission. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These New Jersey rules bear on texting customers

Prices may not be advertised outside a catalogue or website listing, and the audience threshold is in flux: the rule says 71.6 percent adults while the Commission cites an amended statute at 50 percent.

• Rule text requires reliable evidence that at least 71.6 percent of the audience is 21 or older (N.J.A.C. 17:30-17.2(a)).
• Amended statute sets the adult audience threshold at 50 percent; the Commission notes the rule has not yet been updated (N.J.S.A. 24:6I-35a.(9)(c), as cited in CRC Resolution 2026-08-06-09).
• Ads directed to cell phones only through an app the adult owner installed, with an easy opt-out and age warnings (N.J.A.C. 17:30-17.2(d)(4)).
• Every cannabis product ad must carry the state warning (N.J.A.C. 17:30-17.2(b)).
• Every ad must disclose that the business is licensed by New Jersey (N.J.A.C. 17:30-17.2(c)).
• Prices may not be advertised, except in a catalogue or price list and on a website (N.J.A.C. 17:30-17.2(e)(4)).
• No ads that target or are designed to appeal to people under 21 (N.J.A.C. 17:30-17.2(d)(1)).
• Keep records describing each ad's expected audience (N.J.A.C. 17:30-17.2(f)(1)).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How New Jersey’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in New Jersey

• Run a dispensary, CBD or vape shop in New Jersey? Book a demo to see Sticky SMS.
• Run a texting agency in New Jersey? Sticky Cards is looking for expert texting partner agencies in New Jersey. Email support@stickycards.co to talk about working together.