Text your customers within Nevada’s cannabis advertising rules

Nevada has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the Nevada Cannabis Compliance Board. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Nevada rules bear on texting customers

Ads may not run where 30 percent or more of the audience is expected to be under 21, may not offer cannabis as free or donated without a purchase, and audience age documentation must be kept for 5 years.

• Advertising includes electronic representations promoting a company or its products (NAC 678A.020(1)).
• No advertising in any medium where 30 percent or more of the audience is expected to be under 21 (NRS 678B.520(11)(b)).
• Cannabis may not be advertised or offered as free or donated without a purchase (NRS 678B.520(11)(d)).
• All advertising must carry required warnings (NRS 678B.520(11)(e)).
• All advertising must show the establishment name and its license number or Board identifier (NRS 678B.520(11)(f)).
• No false or misleading statements and no promotion of overconsumption (NRS 678B.520(11)(a)(1), (2)).
• No content designed to appeal to people under 21 (NRS 678B.520(11)(a)(4)).
• Keep audience age documentation for at least 5 years (NRS 678B.520(14)).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Nevada’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Nevada

• Run a dispensary, CBD or vape shop in Nevada? Book a demo to see Sticky SMS.
• Run a texting agency in Nevada? Sticky Cards is looking for expert texting partner agencies in Nevada. Email support@stickycards.co to talk about working together.