Text your customers within Oregon’s cannabis advertising rules

Oregon has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the Oregon Liquor and Cannabis Commission (OLCC). For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Oregon rules bear on texting customers

Retailers also may not give away free marijuana items, discount marijuana when it is sold with other items, or give marijuana as a prize on the licensed premises, and ad content may not target people under 21 or make unsupported therapeutic claims.

• Marketing directed to cell phones and other location-based devices is limited to a mobile app installed by an owner 21 or older, with a permanent opt-out (OAR 845-025-8060(4)).
• Print, broadcast and internet advertising needs evidence that no more than 30 percent of the audience is expected to be under 21 (OAR 845-025-8060(2)).
• Required warning statements on print, billboard, TV, radio and internet advertising (OAR 845-025-8040(3)).
• No content that targets people under 21, such as cartoons or toys (OAR 845-025-8040(1)(b)).
• No curative or therapeutic claims unless supported by the totality of scientific evidence (OAR 845-025-8040(1)(e)).
• Retailers may not give free marijuana items to consumers (OAR 845-025-2800(4)(e)).
• No discount on a marijuana item tied to the purchase of other items (OAR 845-025-2800(4)(h)).
• Marijuana may not be given as a prize in contests, games or lotteries on the licensed premises (OAR 845-025-8520(9)).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Oregon’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Oregon

• Run a dispensary, CBD or vape shop in Oregon? Book a demo to see Sticky SMS.
• Run a texting agency in Oregon? Sticky Cards is looking for expert texting partner agencies in Oregon. Email support@stickycards.co to talk about working together.