Dispensary customer segment · Loyalty and rewards
Dispensary loyalty members: your cheapest, best-performing audience
Everything you send gets cheaper on this list
The Has Loyalty segment in Sticky Cards includes every dispensary customer with an active loyalty profile.
Your enrolled customers. The one segment where reaching people costs you nothing.
What is the Has Loyalty segment?
Everyone here has an active loyalty profile. They signed up, they have a Sticky Card, and the loyalty pass sits in the wallet already on their phone.
That changes the economics of every message you send them. A push notification to this list reaches a lock screen without drawing credits, which means the messages you would think twice about sending by text are free here. Stock news, a reminder, a quiet nudge on a slow day.
It is also the segment that makes all the others work. Recency, spending bands and product preferences are all built from purchases attached to a customer, and attaching a purchase is what the card does at the counter. Growing this list is not one campaign among several, it is the thing that makes your data worth segmenting at all.
How Sticky Cards builds this segment
- Category
- Loyalty and rewards
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Loyalty & Rewards
The Push row is the number to look at, because it is the one that costs nothing to use. Compare it against your Email and SMS rows: where push is smaller than it should be, some of your members are not carrying the card properly and a counter conversation will fix more than a campaign would.
What should a dispensary send to your loyalty members?
Anything you would not pay to sendPush
The whole point of this list. Slow Tuesday, new stock, a reminder about points. Free to send, so the bar for what is worth sending drops.
The points and tier updateEmail
What they have, what is close, what it gets them. This is the message that turns an abstract balance into a reason to choose you this week.
The programme changeEmail and Push
When how earning works changes, everyone here needs to know. Email for the detail, push so it is actually seen.
The card-health nudgeEmail
Aimed at members whose card is not on their phone any more. A short message about adding it back restores free reach you have already earned.
Ideas to try
The free-channel habit
Pick one thing you would like to tell customers weekly and set it up as a push to this segment. The cost of the message is nothing, so the only question is whether it is worth reading.
Sample subject line
On the shelf this week
The balance reminder play
Build it in Play Designer so members hear about their points on a regular rhythm. Points nobody remembers are not doing any work, and a balance is the cheapest reason to visit you can offer.
Sample text
You have a balance waiting on your card. Show it at the counter next time you are in. Reply STOP to end.
The coverage check
Not a send. Compare this segment against your total customer count once a month. That ratio is your enrolment rate, and it caps how much of your marketing can be free.
Sample subject line
No subject line: this one is a ratio you track
Related segments to pair it with
- Has No LoyaltyThe other half of your customer base and where the growth is. Read the two together; the ratio between them is the number that matters.
- Never Redeemed RewardCross them to find members sitting on points they have never used. Unspent balances are reasons to visit that cost you nothing to mention.
- No Channels Opted-InDon’t send toSet this as your exclusion when you are counting reachable members. Someone enrolled with no channel consent is on the programme but not on your list.
What to measure
Enrolment rate: this segment against everyone who has ever bought from you. It is the ceiling on how much of your marketing can be free, and it moves through counter habits rather than campaigns. Alongside it, watch what share of this list you can actually reach on push, because an enrolled member without the card on their phone is enrolment you are not getting the benefit of.
Questions we get
Does being on this list mean I can message them?
Not on every channel. Loyalty enrolment and channel consent are separate things, so cross this segment with the communication segments to see who you can actually email or text.
Why does push not cost credits?
It reaches the Sticky Card already in the customer’s wallet rather than going through a carrier or an inbox. That is why this segment is the cheapest audience in your account to talk to.
What is the fastest way to grow this list?
The counter, not a campaign. Sign-up happens in seconds at the till, and cross Last purchase 8-30 days with Has No Loyalty to see how many active customers are still not on it.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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