Dispensary customer segment · Loyalty and rewards
Customers not in your dispensary loyalty program: how to enroll them
The single biggest lever in your account
The Has No Loyalty segment in Sticky Cards includes every dispensary customer with no loyalty profile.
Customers you are already serving and cannot see properly. Enrolling them makes everything else work better.
What is the Has No Loyalty segment?
Everyone here has bought from you and has no loyalty profile. They walked in, paid, and walked out, and you may know very little about them beyond that.
That is the problem this segment describes. Without a card, their purchases are harder to attach to them, which means they are missing or thin in your recency lists, your spending bands and your product segments. Every other page in this library works less well because of the people on this one.
It is also the clearest win available to you. These are not strangers who need persuading to shop with you. They already do. The ask is small, it happens at the counter in seconds, and it makes every message you send them afterwards cheaper.
How Sticky Cards builds this segment
- Category
- Loyalty and rewards
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Loyalty & Rewards
The rows here will look thin and that is the point. Many of these customers gave you no way to reach them at all, which is why the fix is mostly a counter habit rather than a campaign. Where you do have an email or a number, that is the slice this page is about.
What should a dispensary send to customers without a card?
The enrolment askSMS
Short, direct, one thing to do. This is the message this whole segment exists for, and text gets read by people who never open email.
The what-you-are-missing emailEmail
Room to say what a card actually gets them: points from purchases they are already making, offers, no app to download. The reason has to be theirs, not yours.
The active-customer pushSMS
Cross with Last purchase 8-30 days. Someone shopping with you right now is the easiest sign-up in your account, because the next visit is already coming.
The counter scriptIn store
Not a send at all, and the one that works best. Most of this segment is enrolled by staff asking, not by a message arriving.
Ideas to try
The active-and-unenrolled blast
Cross this segment with Last purchase 8-30 days and send one clear Campaign Blast about signing up. Best conversion rate you will get on an enrolment message, because these people are coming back regardless.
Sample text
You shop with us already. Add your card and start earning from your next trip. Ask at the counter. Reply STOP to end.
The first-timer catch
Cross with First Time and build it as a play in Play Designer so it fires after a first purchase. Catching someone in their first week is far easier than reaching them six months later.
Sample subject line
One thing worth doing before your next visit
The counter measurement
Not a campaign. Track what share of transactions attach to a member, by day and by staff member. Enrolment is a till habit, and what gets measured at the till is what changes.
Sample subject line
No subject line: this one is a number on the counter
Related segments to pair it with
- Last purchase 8-30 daysThe crossing that matters. Active customers who are not enrolled are the shortest path to growing your programme.
- New customer (1st purchase)Heavy overlap. Catching enrolment in the first week is much easier than chasing it later.
- Has LoyaltyDon’t send toSet this as your exclusion on any enrolment message. Asking a member to sign up tells them you are not paying attention, and it is an easy mistake to make when you build the list by hand.
What to measure
This segment as a share of everyone who has bought from you, tracked monthly. That is your non-enrolment rate and it should be falling. Watch the rate at which first-time customers enrol separately, because that is the number a counter habit moves fastest and it tells you whether a change at the till actually took.
Questions we get
Why does enrolment matter so much?
Because it is what attaches purchases to a person. Without it your recency lists, spending bands and product segments are all working from partial data, and push, which is your free channel, has nowhere to land.
What is the best moment to ask?
At the counter, on a visit that is already happening. Sign-up takes seconds and there is no app to download, so the ask is small enough to make every time.
Can I reach everyone in this segment?
No, and that is part of the problem. Many of these customers left no contact details at all, so the fix has to happen in store rather than in a campaign.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
Month-to-month · No setup fee · Live in 14 days