Dispensary customer segment · Customer activity
Dispensary customers who last bought 61 to 90 days ago: last chance win-back
One send that covers a whole quarter of customers
The Last purchase 61-90 days ago segment in Sticky Cards includes every dispensary customer whose most recent completed purchase was 61 to 90 days ago.
The widest window that still describes a recent customer. Best used a few times a year, not a few times a month.
What is the Last purchase 61-90 days ago segment?
Everyone here made their most recent purchase 61 to 90 days ago. It is the oldest of the four last-purchase bands and the last one where the customer is still recent enough to be worth a real offer.
Because it is a band rather than a quarter-wide window, everyone in it is at the same point: two to three months out. That is a much better audience than a cumulative ninety-day list, which would mix these customers in with people who came in yesterday.
To reach the whole quarter, stack the bands. Add the 0-7, 8-30, 31-60 and 61-90 day segments together and you have everyone who bought this quarter, with the advantage that you can still write a different message for each band.
How Sticky Cards builds this segment
- Category
- Customer activity
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Customer Activity
Read the four rows here as an inventory rather than a target. This is the segment that shows you how much reach you actually own across email, text, push and the Sticky Card, and the gaps in it are usually more interesting than the totals. A large Email row next to a small SMS row is a year of consent-gathering waiting to happen at your counter.
What should a dispensary send to customers on their way out?
The quarterly announcementEmail
News about the store itself: new hours, a second location, a refit, a change to how loyalty works. This is the only audience wide enough to be worth telling once.
The annual or seasonal high pointEmail and SMS
The two or three dates a year where reach beats relevance. Everyone recognises them, so the mixed audience stops being a problem.
The consent top-upEmail
Ask the people you can only reach one way whether you can reach them another. Cross with a channel segment and you are asking exactly the right customers.
The last honest win-backSMS
Point it at the far end of the quarter, the customers not on the 60-day list. Past this window you are no longer talking to a recent customer, and the message has to change accordingly.
Ideas to try
The base-size check
Not a send. Once a month, write down the size of this segment. Three months of that number tells you whether your customer base is growing, and it is the context every campaign result should be read against.
Sample subject line
No subject line: this one is a number you write down
The quarterly store letter
One Campaign Blast a quarter, written like a note rather than a promotion. What is new, what is changed, what is coming. Low effort, and it keeps you present with people a monthly promotion never reaches.
Sample subject line
What has changed here this quarter
Consent top-up play
Cross this segment with Email Opted-In and put SMS Opted-In under "Don’t send to". Those are customers you can email but not text. One clear ask, once a quarter, is the whole campaign.
Sample subject line
Want the quick version by text instead?
The far-end blast
Send to this segment with Last purchase 31-60 days excluded. What is left is customers from two to three months ago, the group about to become a win-back problem rather than a reach opportunity.
Sample text
A while since your last visit. Your points are still on your card and there is plenty new in. Reply STOP to end.
Related segments to pair it with
- Last purchase 31-60 daysDon’t send toSet this as your exclusion to isolate the oldest third of the quarter, which is the part of this list that actually needs a reason to come back.
- No purchase in 60+ daysThe other side of the same line. Once someone leaves this window they belong in the win-back conversation, not the reach one.
- Email Engaged (Last 180 Days)Cross the two before any large email send. A wide list of addresses that have not engaged in months is how a sender reputation gets spent.
What to measure
Two things, on different clocks. Per send, revenue per recipient, and expect it to be the lowest of the four purchase windows. Per month, the size of this segment as a share of your all-time customers, which is the only number here that tells you something a campaign report cannot.
Questions we get
Is 90 days too wide to be useful?
It is not a window, it is the oldest band. Everyone in it last bought two to three months ago. If you want the whole quarter, add the 0-7, 8-30 and 31-60 day segments to this one.
How often should I send to this segment?
It does not overlap with the other bands at all, so you can send to it on its own schedule without double-messaging anyone. Once a month is reasonable, because the band refills continuously as customers age into it.
What happens to a customer who passes 90 days?
They leave this band and are no longer in any last-purchase segment. They will already be in No purchase in 60+ days, and at that point the job changes from staying in touch to winning them back.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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