Dispensary customer segment · Communication preferences
Dispensary push notifications: reach customers with a wallet pass installed
Free reach straight to the lock screen
The Push Notifications Opted-In segment in Sticky Cards includes every dispensary customer with an active push token or a wallet pass installed.
The channel that costs nothing to use. Most stores under-use it, and that is the easiest thing on this page to fix.
What is the Push Notifications Opted-In segment?
Everyone here has an active push token or a wallet pass installed. The loyalty pass lives in the wallet already on their phone, and the notification arrives on the lock screen like anything else.
The thing that matters commercially is that it draws no credits. That removes the question you ask before every text and every email, which is whether this message is worth what it costs to send. Here it costs nothing, so the only test left is whether it is worth reading.
That changes what you can do. Weekly stock news, a quiet nudge on a slow afternoon, a reminder about points. None of those would survive a cost-per-message conversation and all of them work.
How Sticky Cards builds this segment
- Category
- Communication preferences
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Communication Preferences
Compare this row against Has Loyalty. A member enrolled but not reachable on push has the card off their phone, and that is free reach you have earned and are not getting. Closing that gap is worth more than adding new names to the list.
What should a dispensary send to customers you can push to?
The weekly stock updatePush
What is on the shelf this week. Free to send, which makes a weekly rhythm possible in a way it never is on a paid channel.
The slow-day nudgePush
A quiet Tuesday is a problem you can actually act on when the message costs nothing. No other channel makes a same-day send a reasonable idea.
The points reminderPush
Worth repeating on a rhythm, which means it has to be free. A balance nobody remembers is doing no work for you.
The geo-fenced offerPush
The card carries the locations you choose, so a message reaches someone who is nearby. Free, and it is the one send where timing is decided by where the customer is rather than by you.
Ideas to try
The standing weekly push
Pick one thing worth saying every week and set it up. The message costs nothing, so the bar is whether a customer would want it, not whether it beats the credit cost.
Sample subject line
On the shelf this week
The card-recovery ask
Cross Has Loyalty with this segment excluded. Those are members whose card has come off their phone. One email asking them to add it back restores reach you already paid to earn.
Sample subject line
Your card has come off your phone
The channel swap
Take a message you currently send by text and send it by push instead for a month. Compare revenue per send. Where push holds up, you have moved a recurring cost to zero.
Sample text
Plenty new on the shelf this week. Worth a trip if you are passing. Reply STOP to end.
The quiet-afternoon habit
When a day is running slow, send this segment a push with a real reason to come in. It is the only channel where a same-day send is cheap enough to be worth trying repeatedly.
Sample subject line
Quiet in here this afternoon
Related segments to pair it with
- Has LoyaltyThe programme list this one comes from. The gap between the two is members whose card is not on their phone, which is free reach going unused.
- SMS Opted-InThe paid equivalent. Before spending credits on a text, check whether push would carry the same message.
- Last purchase 0-7 daysDon’t send toSet this as your exclusion on same-day nudges. Push being free makes over-sending easy, and someone who came in on Monday does not need Wednesday’s reminder.
What to measure
Total revenue from push sends over a quarter, and the share of your messaging that moved off paid channels onto this one. That second number is the real win, because it is a cost you stop paying rather than revenue you have to earn. Watch your card-removal rate too, since push is the one channel where over-sending costs you the card itself.
Questions we get
Do push notifications cost credits?
No. Push reaches the loyalty pass already in the customer’s wallet, which is why it is the right default for anything you would want to send regularly.
Does the customer need an app?
No. The loyalty pass lives in the wallet already on their phone, so there is nothing to download.
Can I send as many as I like?
Push volume is unlimited under fair use, but the practical limit is attention. Over-sending here costs you the card coming off the phone, which takes your free channel with it.
Why do fewer people show here than on my loyalty list?
Because a member can remove the wallet pass, and a push token can lapse. That gap is worth closing with an email asking them to add the wallet pass back, since the reach is already paid for.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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