Dispensary customer segment · Customer activity
Dispensary customers who bought in the last 7 days: post-purchase marketing
Get more out of the visit that just happened
The Last purchase 0-7 days ago segment in Sticky Cards includes every dispensary customer whose most recent completed purchase was 0 to 7 days ago.
The freshest list in your account. Use it while the visit is still in living memory.
What is the Last purchase 0-7 days ago segment?
Everyone here made their most recent purchase 0 to 7 days ago. The trip is recent enough that they remember what they picked up, what they nearly picked up, and what the person behind the counter said.
That is a narrow and unusual window. It is the only list where you are extending a visit rather than trying to cause one, which changes what you should send. Nothing here should read as "we miss you", because you saw them on Thursday.
The list turns over fast, and it is a band rather than a running total. Someone who bought eight days ago is not here, they are in Last purchase 8-30 days. So a campaign built on this segment is worth setting up as an automation rather than something you remember to send.
How Sticky Cards builds this segment
- Category
- Customer activity
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Customer Activity
Push is usually the right read on this segment. The customer has just had their Sticky Card out at the counter, so the card is front of mind and a lock-screen message lands as a follow-up rather than an interruption. Check the SMS row before you use it here: a text two days after someone paid you can read as pushy in a way the same text at 30 days does not.
What should a dispensary send to customers who just bought?
The attachment offerPush
The thing that pairs with what they just bought. Recent enough to be relevant, and push costs you no credits on a message that only suits a small slice of the list.
The how-to follow-upEmail
If they bought something that takes explaining, this is when the explanation is welcome. It is also the least salesy message on this page, which is the point.
The second-visit nudgeSMS
Aimed at the customers who are still new to you. One text, one reason, sent late in the week so it lands when they are deciding what to do with a weekend.
The restock alert on what they boughtPush
Worth running as a standing automation rather than a blast. When their thing is back, they hear. Nothing about it needs writing twice.
Ideas to try
Same-week attachment play
Build a play in Play Designer that fires three days after a purchase, and point it only at the customers whose basket suggests an obvious pairing. Small audience, high relevance, no credit cost on push.
Sample subject line
Goes well with what you picked up
The second-visit play for new customers
Cross this segment with First Time and run a two-step play: push on day four, text on day six. Exit anyone who comes back. The second visit is the hardest one to get and this window is when it is cheapest.
Sample text
Your points from last week are on your card and ready to use. Show it at the counter any time. Reply STOP to end.
The weekend reminder
Run it as a Campaign Blast on a Thursday to whoever is on the list that day. No offer needed. You are reminding someone who already likes you that you are open.
Sample subject line
Open all weekend if you need us
Related segments to pair it with
- New customer (1st purchase)Cross the two to isolate brand-new customers inside their first week. That overlap is the single best place to spend a second-visit offer.
- Last purchase 8-30 daysThe wider version of this list. Use it when a seven-day audience is too small to be worth building a campaign for.
- High Average Basket SizeDon’t send toSet this as your exclusion on attachment offers. A customer who already fills a large basket does not need a nudge to add one more thing, and the discount is pure margin lost.
What to measure
Measure the second visit, not the open. Count how many people on this list come back within 14 days, and compare that against the customers who bought in the same week and got nothing. That gap is what the campaign is worth. Watch your opt-out rate here more closely than on any other segment, because this is the list where a message can arrive too soon.
Questions we get
Is seven days too soon to message someone?
It depends on what you send. A follow-up about what they bought is welcome. A discount on the same thing they just paid full price for is not, and it teaches them to wait next time.
When should I use this instead of Last purchase 8-30 days?
These are separate bands, not nested windows, so it is a real choice. Use this one when the message only makes sense because the visit was days ago, like an attachment offer or a how-to. Use Last purchase 8-30 days when you want active customers who are past that first week.
Does the list update through the day?
It updates continuously from your POS. A customer joins when their order lands and moves into Last purchase 8-30 days once that purchase is more than seven days old.
Can I stop the same person getting this every week?
Build it as a play in Play Designer rather than a repeating blast. A play runs once per customer for that trigger, so a frequent buyer does not get the same follow-up every seven days.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
Month-to-month · No setup fee · Live in 14 days