How a text automation is built in Playmaker
In Playmaker, an automation starts with a trigger, such as an order placed or a customer added to a lapsed segment. You add a wait, check who it should reach, then the text. Once it is on, it runs by itself for every customer who meets the trigger.
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How is a win-back automation built?
Pick the trigger
Added to lapsed: a customer has not visited in your set number of days.
Add a wait
Give them a day, so the text does not land the moment they lapse.
Check the segment
Only customers who are opted in to texts continue.
Write the text
Store name first, a branded link, a STOP line, the offer on your age-gated page.
Turn it on
It runs for every customer who lapses from now on.
Kendall's
Kendall's: we have missed you. See what is new on our shelves at stky.ca/kendalls-new. Reply STOP to opt out.
Which automations do we build with you?
We build the fundamental automations with you on a video call: welcome, birthday, win-back and loyalty updates. Then you use Playmaker to build as many more as you want.
Build your text program with us
Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.
Book a demoFrequently asked questions
What can start an automation?
Triggers from your POS and your list, such as an order placed, a birthday or a customer added to a lapsed segment.
Do I have to build automations myself?
No. We build the fundamental ones with you, and you can add more in Playmaker whenever you want.
Can an automation send email too?
Yes. An automation can send text, MMS or email from the same customer record.
Who receives automated texts?
Only customers who have opted in to texts.
Does a win-back stop when the customer buys?
Yes. Sequences such as win-back and abandoned cart end as soon as the customer makes a purchase.