How to measure the revenue your texts bring in
Measure revenue from texts by tying each tap on a link to the order that follows. Send every link to your own age-gated page on a branded domain, match the customer who tapped to their next purchase at your POS, and report revenue per campaign. Delivery and taps show a text arrived; revenue after the tap shows whether it worked.
Last updated:
What should you measure for each text?
Delivered
How many texts reached a phone.
Tapped
How many people tapped the link.
Visited
How many reached your age-gated page.
Bought
How many of those placed an order at your POS, and what they spent.
Why measure after the tap?
Because a tap is a person choosing to act on the text. Revenue from people who tapped through is a conservative number you can compare campaign to campaign. A report that credits every purchase by anyone who received a text counts regulars who would have come in anyway.
What do you need in place?
- Links on your own branded short domain, so each tap is recorded.
- An age-gated page for the offer or menu.
- A POS integration that matches the order to the customer who tapped.
- A fixed window, such as seven days, so campaigns are compared on the same terms.
How do you know a text caused the visit?
Attribution shows association, not proof. For a stronger answer, hold back a small random group from a campaign and compare their spend with those who got the text.
See how it works in Sticky SMS in the attribution walkthrough.
Build your text program with us
Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.
Book a demoFrequently asked questions
Can I track opens on a text?
Text messages do not report opens the way email does. Track taps on a branded link, then the orders that follow.
What attribution window should I use?
A fixed window, such as seven days after the tap, applied the same way to every campaign.
Do I need a POS integration?
Yes, to match an order to the customer who tapped.
How does Sticky SMS measure revenue?
Through your POS integration: it shows which customers received a text, tapped through and then bought, measured after the tap, with an attribution window you set. Sticky SMS also reports delivery rates, so you can see that texts arrive.