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Text for 420, 710 and holidays without getting filtered

Plan event-day texts early and send three: a save-the-date a week out, a reminder the day before and your hours on the day. Keep each one a store update that names your store first, with the date name and every deal on your age-gated page. Send to your most engaged segment first, and measure revenue from taps.

By Sticky Cards team

Last updated:

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A shopper checks her phone at a dispensary counter while the budtender rings up the order.

Your busiest days need texts that arrive

On your biggest day of the year the team is busy from open to close. The texts that help are the ones that land, with the hours and details one tap away.

This fits every dispensary that runs event days. Plan two to three weeks ahead so your registration and segments are ready before the first send.

Send three texts and keep the date name out of them

  1. Plan the sequence

    A save-the-date a week out, a reminder the day before, and a same-day note with your hours, sent after 8am.

  2. Keep the date name out of the text

    Our banned word checker flags 420 and 710 in a text. Say "our biggest weekend of the year" and put the date name on your page.

  3. Start with your best segment

    Send first to people who have engaged with your texts recently, then widen.

  4. Check before sending

    Run every text through the checker, then send it to a small group before the whole list.

The texts go a week out, the day before and on the day

Kendall's

Kendall's: our biggest weekend of the year is next Saturday. Plan your visit and see what is coming at stky.ca/kendalls-event. Reply STOP to opt out.

Save the date, a week out. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

Kendall's

Kendall's: tomorrow is the big day. We open at 8am and stay open until 10pm. Everything you need to know: stky.ca/kendalls-event. Reply STOP to opt out.

Reminder, the day before. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

Kendall's

Kendall's: we are open 8am to 10pm today and the team is ready for you. Details at stky.ca/kendalls-event. Reply STOP to opt out.

Same day, sent after 8am. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

Kendall's

Kendall's: we have extended hours this Saturday, 8am to 10pm. Plan your visit at stky.ca/kendalls. Reply STOP to opt out.

Canadian version: hours only. Sample text from Kendall’s Cannabis, our sample store. Yours sends under your store’s name.

The store update carries the same news without the date name, which is one of the words our checker flags. Say the date on your page, where the deals and details live.

To stay clear, Canadian versions of these texts are store updates with no purchase-linked reward or discount, sent on express consent under Canada’s anti-spam law.

Watch delivery on every send, then revenue from taps

  • Revenue from people who tapped through, by text in the sequence. The SMS attribution guide shows how to tie a tap to the order that follows.
  • Delivery and opt-outs per send. A drop in delivery mid-sequence means a text was filtered.
  • Visits on the day compared with the same day last year.

For what each date means to your customers, read 420 vs 710 for dispensaries. For the carrier rules, see the Sticky SMS guides for dispensaries.

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Frequently asked questions

Can I say 420 in a text?

Better not. Our banned word checker flags it. Say "our biggest weekend of the year" in the text and put the date name on your page.

When should I start texting for an event day?

About a week out with a save-the-date, then the day before and the day itself.

Should event deals go in the text?

No. Link to your age-gated page, where the deals live. In Canada, no purchase-linked promotion at all.

How do I avoid getting filtered on busy days?

Send store updates: store name first, no product words, no deal language, a branded link and a STOP line on every text.

When does Sticky SMS send event-day texts?

Between 8am and 9pm in each customer’s local time, set per state and per province. Sticky SMS by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, holds that send window on every text.

Sources

  1. CTIA, Messaging Principles and Best Practices (May 2023) (opens in a new tab), accessed October 18, 2026
  2. Cannabis Act (S.C. 2018, c. 16), sections 17 and 24, Justice Laws Website (opens in a new tab), accessed October 18, 2026
  3. Health Canada, Promotion of cannabis: prohibitions and permissions (opens in a new tab), accessed October 18, 2026
  4. CRTC, Frequently asked questions about Canada’s Anti-Spam Legislation (opens in a new tab), accessed October 18, 2026