Fill a new store with texts to the people nearby
When you open a new location, text the subscribers who live or shop near it. Send a short heads-up before opening day, the opening hours on the day, and a thank-you after their first visit. Keep every text a store update with a link, and measure first visits at the new store from people who tapped through.
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Your nearby subscribers are the new store’s first regulars
A new location opens with no regulars of its own. Your group already has subscribers who live or shop close by, and inviting them gives the new store a reason to be busy in its first month.
This is for groups opening a second or later store, with subscribers who already shop nearby.
Text nearby subscribers before, on and after opening day
Build the segment
Pick the subscribers most likely to shop at the new location. Check the audience count before you send, so the segment is no wider than the neighborhood.
Send a heads-up
A week before opening, with the address and opening date.
Text on opening day
Hours and directions, sent in the morning.
Thank first-time visitors
Set an automation to thank people after their first purchase at the new store. Keep it a thank-you, with no reward attached.
Every text gives the address, the hours or the way in
Kendall's
Kendall's: we are opening a new store on Main Street on May 2. See the address and opening hours at stky.ca/kendalls-main. Reply STOP to opt out.
Kendall's
Kendall's: our Main Street store is open today from 9am. Directions at stky.ca/kendalls-main. Reply STOP to opt out.
Kendall's
Kendall's: thanks for visiting our new Main Street store. Hours and parking for next time at stky.ca/kendalls-main. Reply STOP to opt out.
To stay clear, Canadian versions of these texts are store updates with no purchase-linked reward or discount, sent on express consent under Canada’s anti-spam law.
Count first visits at the new store from people who tapped
- First visits at the new store from people who tapped through.
- Share of the segment who visit the new store within 30 days.
- Opt-outs from the segment. People far from the new store will opt out if the segment is too wide.
For the rest of the texting rules, see the Sticky SMS guides for dispensaries.
Build your text program with us
Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.
Book a demoFrequently asked questions
Who should get new store texts?
Subscribers who live or shop near the new location. Texting the whole list raises opt-outs.
How early should I announce an opening?
About a week before, then again on the day.
Do I need consent again for a new store?
Not if your opt-in covered texts from your stores. Check the wording your customers agreed to, and see our opt-in and consent guide.
Can I send these texts in Canada?
Yes, as long as they stay store updates with no purchase-linked reward, sent to people who agreed to hear from you.
How does Sticky SMS build the nearby segment?
With the segment builder: 120+ filter attributes and a live audience count while you build, so you can check the segment is no wider than you meant. Sticky SMS is by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries.
Does the new store need its own texting number?
No. On Sticky SMS, one number serves your brand across several stores, so the new location texts from the number your subscribers already know.
Sources
- CTIA, Messaging Principles and Best Practices (May 2023) (opens in a new tab), accessed October 18, 2026
- Cannabis Act (S.C. 2018, c. 16), sections 17 and 24, Justice Laws Website (opens in a new tab), accessed October 18, 2026
- Health Canada, Promotion of cannabis: prohibitions and permissions (opens in a new tab), accessed October 18, 2026
- CRTC, Frequently asked questions about Canada’s Anti-Spam Legislation (opens in a new tab), accessed October 18, 2026