Grow your text list with a keyword and a QR code

A keyword at the counter turns visits into subscribers

Every shopper in line has already chosen your store. A keyword and a QR code let them join your texts while the budtender rings up the order, with no paid ads.

It fits any store with foot traffic. It matters most when your list is small, old or was built without clear text consent. If yours is old, re-permission it first.

Pick one keyword, put it where people wait and confirm every sign-up

1. 1

   Pick one keyword

   Four or five letters, easy to say out loud, with no product words.

2. 2

   Put it where people wait

   A counter sign with a QR code, a door sticker, the receipt and your social profiles. The Text Club sign generator makes the counter sign.

3. 3

   Send a confirmation

   The first text says who you are, how often you text, that rates may apply and how to stop.

4. 4

   Link to the welcome offer

   The offer lives on your age-gated page, not in the text.

5. 5

   Tell the team

   Ask budtenders to point to the sign at checkout and say the keyword out loud.

The confirmation text says who you are and how to stop

To stay clear, Canadian versions of these texts are store updates with no purchase-linked reward or discount, sent on express consent under Canada’s anti-spam law.

Count new subscribers by where they joined

• New subscribers per week, by source: QR, keyword, receipt.
• Share of checkouts that join, store by store.
• Opt-outs in the first week after joining.

This playbook covers one sign-up route. For the others, see how to grow your text list, and for the rules every text follows, the Sticky SMS guides for dispensaries.