Text your customers within Alaska’s cannabis advertising rules

Alaska has an adult-use cannabis program

Retail licensing and advertising rules are enforced by the Alcohol and Marijuana Control Office (Marijuana Control Board). For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Alaska rules bear on texting customers

Advertisements must carry the business name and license number and, when they mention marijuana or products, five required warnings, and they may not contain false, misleading, therapeutic or youth-appealing content.

• 3 AAC 306.770(i) prohibits advertising through marketing directed at location-based devices, including cell phones, unless it is delivered through a mobile app installed by a device owner who is 21 or older and the app includes a permanent and easy opt-out feature.
• 3 AAC 306.770(c) requires an advertisement for a licensed establishment and for marijuana or a marijuana product to include the business name and license number.
• 3 AAC 306.770(g) requires five specific warning statements in any advertisement for marijuana or a marijuana product, including that marijuana is for use only by adults 21 and older.
• 3 AAC 306.770(d) exempts an establishment advertisement from the warnings only if it contains just the business name, logo, business type, contact information, location and hours, and no written information or depictions of marijuana.
• 3 AAC 306.770(e)(1) to (3) prohibits advertising statements that are false or misleading, promote excessive consumption, or represent that marijuana has curative or therapeutic effects.
• 3 AAC 306.770(e)(4), (5) prohibits advertising content that depicts a person under 21 consuming marijuana or that includes objects or characters appealing to people under 21.
• 3 AAC 306.770(h) requires an establishment that advertises through a web page to use appropriate measures to ensure visitors are 21 or older.
• 3 AAC 306.770(k) prohibits encouraging sales through games or competitions related to consumption, or through promotional materials or activities especially appealing to children.

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Alaska’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Alaska

• Run a dispensary, CBD or vape shop in Alaska? Book a demo to see Sticky SMS.
• Run a texting agency in Alaska? Sticky Cards is looking for expert texting partner agencies in Alaska. Email support@stickycards.co to talk about working together.