Text your customers within Florida’s cannabis advertising rules

Florida has a medical-only cannabis program

Retail licensing and advertising rules are enforced by the Florida Department of Health, Office of Medical Marijuana Use. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Florida rules bear on texting customers

• Rule 64ER25-6(2), F.A.C. limits a medical marijuana treatment center to signage, in-store advertising and listed internet channels, and states that no other advertising or marketing is permitted.
• Rule 64ER25-6(6)(a), F.A.C. lists five permitted internet forms (registered social media, approved website, approved paid ads, opt-in email and approved mobile app); text messages are not among the listed forms.
• Fla. Stat. 381.986(8)(h)2.d. requires opt-in marketing to include an easy and permanent opt-out feature.
• Email that advertises or markets usable product must contain the five health and safety notices listed in paragraph (5)(c), and copies must be provided to the department on request (Rule 64ER25-6(6)(e), F.A.C.).
• Advertising and marketing content may not be false, misleading or deceptive, or state or imply that a product cures any medical condition (Rule 64ER25-6(3)(a)-(b), F.A.C.).
• Content may not depict childlike images, fonts or misspellings, or be attractive to children, and the statute bars internet advertising content attractive to children or promoting recreational use (Rule 64ER25-6(3)(n)-(o), F.A.C.; Fla. Stat. 381.986(8)(h)2.b.).
• Sponsored, paid or targeted internet ads need prior approval, may run only on platforms that allow age targeting, and may not target users under 18 (Rule 64ER25-6(6)(c), F.A.C.).
• A treatment center may not contract with or authorize a third party to advertise or market for it in a way that violates the rule (Rule 64ER25-6(7), F.A.C.).
• Fla. Stat. 381.986(8)(i) requires each treatment center to publish product prices and any discount policies and eligibility criteria on its website.
• A proposed permanent rule, 64-4.227, published August 24, 2026 to replace the emergency rule, keeps the same five internet forms (social media, website, sponsored or paid ads, opt-in email and mobile app), again without text messages (Proposed Rule 64-4.227, F.A.C., FAR Vol. 52/164 (Aug. 24, 2026)).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Florida’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Florida

• Run a dispensary, CBD or vape shop in Florida? Book a demo to see Sticky SMS.
• Run a texting agency in Florida? Sticky Cards is looking for expert texting partner agencies in Florida. Email support@stickycards.co to talk about working together.