Text your customers within Missouri’s cannabis advertising rules

Missouri has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the Missouri Department of Health and Senior Services, Division of Cannabis Regulation. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Missouri rules bear on texting customers

• 19 CSR 100-1.010(3) defines advertisement to include dissemination of information by email, texting, websites, mobile applications or any electronic means.
• 19 CSR 100-1.100(5)(A) requires marijuana product advertising and marketing to comply with all applicable municipal ordinances, state law and rules regulating signs and advertising.
• 19 CSR 100-1.100(5)(B)1. prohibits any advertisement of marijuana containing a false or misleading representation.
• 19 CSR 100-1.100(5)(B)2. prohibits advertising statements that marijuana has curative or therapeutic effects unless the statement has been evaluated and approved by the Food and Drug Administration.
• 19 CSR 100-1.100(5)(B)3. prohibits advertising content that is attractive to children, including animal, fruit or cartoon human shapes.
• 19 CSR 100-1.100(5)(B)4. prohibits advertising statements about a marijuana brand that are inconsistent with the product labeling.
• 19 CSR 100-1.100(5)(D) prohibits exterior signage or advertising that does not accurately reflect the licensee's legal name, business name, d/b/a or trade name on record with the department.
• The state constitution authorizes the department to regulate the advertising and promotion of marijuana sales, but no more stringently than comparable state rules for alcohol (Mo. Const. art. XIV, sec. 2.4(1)(n)).
• 19 CSR 100-1.180(2)(D)2.F. requires dispensaries to record every disbursement of marijuana product in the statewide track and trace system, including when prices are discounted or waived.

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Missouri’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Missouri

• Run a dispensary, CBD or vape shop in Missouri? Book a demo to see Sticky SMS.
• Run a texting agency in Missouri? Sticky Cards is looking for expert texting partner agencies in Missouri. Email support@stickycards.co to talk about working together.