Text your customers within Arkansas’s cannabis advertising rules

Arkansas has a medical-only cannabis program

Retail licensing and advertising rules are enforced by the Arkansas Medical Marijuana Commission and Alcoholic Beverage Control Division, Department of Finance and Administration. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Arkansas rules bear on texting customers

Dispensary advertising and marketing must include four required statements and may not be deceptive, target children or promote intoxicant or excessive use, and internet advertising requires reliable evidence that no more than 30 percent of the audience is under 18.

• 20 CAR 810-1701(b)(6) prohibits licensed facilities from offering coupons, rebates or promotions for medical marijuana purchases unless offered as part of a compassionate care plan presented to the Medical Marijuana Commission with the license application.
• 20 CAR 810-1701(b)(2) requires dispensary advertising and marketing to include four statements: that marijuana is for qualified patients only and should be kept from children, that use during pregnancy or breastfeeding poses potential harms, that it is not FDA approved to treat, cure or prevent disease, and not to drive or operate machinery under its influence.
• 20 CAR 810-1701(b)(5)(A) prohibits a dispensary from using television, radio, print media or the internet to advertise unless it has reliable evidence that no more than 30 percent of the audience is reasonably expected to be under 18.
• 20 CAR 810-1701(b)(5)(B) requires a licensee to provide the evidence behind its audience determination to the Alcoholic Beverage Control Division on request.
• 20 CAR 810-1701(b)(1)(A), (b)(3) prohibits dispensary advertising that contains deceptive, false or misleading statements, and bars such statements on any information material or document provided to a consumer.
• 20 CAR 810-1701(b)(1)(B) prohibits dispensary advertising content that can reasonably be considered to target children, including cartoon characters and toys.
• 20 CAR 810-1701(b)(1)(D) to (F) prohibits dispensary advertising that displays consumption, promotes marijuana as an intoxicant, or encourages excessive or rapid use.
• 20 CAR 810-1701(a)(4) prohibits a dispensary from using a cross, a caduceus or any other symbol commonly associated with medicine or pharmacy in an advertisement.

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Arkansas’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Arkansas

• Run a dispensary, CBD or vape shop in Arkansas? Book a demo to see Sticky SMS.
• Run a texting agency in Arkansas? Sticky Cards is looking for expert texting partner agencies in Arkansas. Email support@stickycards.co to talk about working together.