Text your customers within Oklahoma’s cannabis advertising rules
Oklahoma rules define advertising as paid communication meant to draw patients to a business or product, including marketing. They focus on content: no false or misleading claims, no curative or therapeutic claims, nothing that promotes overconsumption, and nothing designed to appeal to minors.
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Oklahoma has a medical-only cannabis program
Retail licensing and advertising rules are enforced by the Oklahoma Medical Marijuana Authority (OMMA). For billboards, social media and other channels, see our cannabis advertising rules beyond texting.
These Oklahoma rules bear on texting customers
No rule specific to text messages, opt-in consent, discounts or price advertising was found in the OMMA rules.
- Advertising means paid communication meant to draw patients to a business or product, and includes marketing (OAC 442:10-1-4 (definition of "Advertising")).
- No deceptive, false or misleading advertising (OAC 442:10-7-3(b)(1)).
- No claims that marijuana has curative or therapeutic effects (OAC 442:10-7-3(b)(4)).
- No advertising that promotes overconsumption (OAC 442:10-7-3(b)(3)).
- No toys, cartoons or other content designed to appeal to children (OAC 442:10-7-3(b)(6)).
- No advertisement or promotion that would reasonably be expected to induce minors to buy or use marijuana (OAC 442:10-5-16(f)).
- Organic and pesticide-free claims are treated as misleading unless specific conditions are met (OAC 442:10-7-3(c)(1)-(2)).
Start with consent, your store name and an opt-out line
- Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
- Put your store name first and an opt-out line on every text.
- Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.
Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Oklahoma’s rules apply to your program stays with you and your counsel.
Work with Sticky Cards in Oklahoma
- Run a dispensary, CBD or vape shop in Oklahoma? Book a demo to see Sticky SMS.
- Run a texting agency in Oklahoma? Sticky Cards is looking for expert texting partner agencies in Oklahoma. Email support@stickycards.co to talk about working together.
Build your text program with us
Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.
Book a demoFrequently asked questions
Who regulates cannabis advertising in Oklahoma?
The Oklahoma Medical Marijuana Authority (OMMA), which licenses dispensaries and enforces the advertising rules.
Where can I read Oklahoma’s rules?
Every rule on this page links to its primary source, and the Sources list below names each document with the date it was read.
Is this page legal advice?
No. It is general information with the rules cited. Rules change, so check the sources and ask your counsel.
Does Sticky SMS apply Oklahoma’s rules for me?
No. How Oklahoma’s rules apply to your program is for you and your counsel to decide.
Sources
- Oklahoma Medical Marijuana Authority (OMMA) (opens in a new tab), accessed October 29, 2026
- OMMA Permanent Rules effective July 11, 2026 (OAC Title 442) (opens in a new tab), accessed October 18, 2026