Text your customers within New Hampshire’s cannabis advertising rules
New Hampshire bans alternative treatment center advertising except for listed activities, and one of those is text messaging and email to patients, caregivers and other adults who sign up to receive them. Every rule below links to its primary source, so you and your counsel can check it before you text customers in New Hampshire.
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New Hampshire has a medical-only cannabis program
Retail licensing and advertising rules are enforced by the New Hampshire Department of Health and Human Services, Therapeutic Cannabis Program. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.
These New Hampshire rules bear on texting customers
Those messages are limited to the information the rule allows on an ATC website, which includes products, prices and available discounts, and the department may review them on request.
- Advertising is prohibited except for activities the rule allows (He-C 402.23(a)).
- Text messages and email are allowed only to patients, caregivers and adults who sign up (He-C 402.23(b)(6)).
- Permitted content includes products, prices and available discounts (He-C 402.23(b)(4)f., g.).
- Other content must not be intended to induce purchases by people who are not patients or caregivers (He-C 402.23(b)(4)i.).
- Other allowed materials may not be specifically directed to minors or to non-patients 25 or younger, but the rule makes an exception for the direct mail, texts and email sent to people who sign up (He-C 402.23(d)).
- Websites and social media must be age-restricted (He-C 402.23(b)(5)).
- Allowed activities and materials are subject to department review on request (He-C 402.23(c)).
Start with consent, your store name and an opt-out line
- Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
- Put your store name first and an opt-out line on every text.
- Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.
Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How New Hampshire’s rules apply to your program stays with you and your counsel.
Work with Sticky Cards in New Hampshire
- Run a dispensary, CBD or vape shop in New Hampshire? Book a demo to see Sticky SMS.
- Run a texting agency in New Hampshire? Sticky Cards is looking for expert texting partner agencies in New Hampshire. Email support@stickycards.co to talk about working together.
Build your text program with us
Book a time and we will walk through your list, your POS and the texts you want to send, on a video call with a real person.
Book a demoFrequently asked questions
Who regulates cannabis advertising in New Hampshire?
The New Hampshire Department of Health and Human Services, Therapeutic Cannabis Program, which licenses dispensaries and enforces the advertising rules.
Where can I read New Hampshire’s rules?
Every rule on this page links to its primary source, and the Sources list below names each document with the date it was read.
Is this page legal advice?
No. It is general information with the rules cited. Rules change, so check the sources and ask your counsel.
Does Sticky SMS apply New Hampshire’s rules for me?
No. How New Hampshire’s rules apply to your program is for you and your counsel to decide.