Text your customers within Vermont’s cannabis advertising rules

Vermont has an adult-use and medical cannabis program

Retail licensing and advertising rules are enforced by the Vermont Cannabis Control Board. For billboards, social media and other channels, see our cannabis advertising rules beyond texting.

These Vermont rules bear on texting customers

Board guidance allows texts and emails only to age-verified customers who signed up inside the store and expressly consented, and the Board's advertising inbox must receive a copy of every message sent.

• Advertising covers any statement that would reasonably induce sales, including internet and any other media (7 V.S.A. 861(2)).
• Texts and emails only to age-verified customers who signed up in store and expressly consented (CCB Advertising Guidance (January 2026), Email, Text, Social Media DMs & Messaging Platforms).
• The Board's advertising address must be copied on every text or email advertisement (CCB Advertising Guidance (January 2026), Copying the CCB).
• All advertisements must be submitted to the Board before dissemination (7 V.S.A. 864(e)).
• Audience composition: no more than 15 percent reasonably expected to be under 21 (7 V.S.A. 864(c)).
• Mandatory Board health warning on all marketing and advertising, reproduced exactly (CCB Rule 2.2.10(a)).
• No curative claims and no offers of free samples (7 V.S.A. 864(b)(3) and (5)).
• No content likely to appeal to anyone under 21 (CCB Rule 2.2.11(a)).
• Ordinary discounts and loyalty pricing are permitted if otherwise lawful (CCB Advertising Guidance (January 2026), Giveaways and Free Samples).
• Promotional texts go to the Board for review before sending, unless they follow a Board-approved template (CCB Advertising Guidance (January 2026), Email, Text, Social Media DMs & Messaging Platforms, and footnote 2).

Start with consent, your store name and an opt-out line

• Text only people who opted in, and keep the record of when and how they did. Our guide to SMS opt-in and consent for dispensaries covers what to record.
• Put your store name first and an opt-out line on every text.
• Keep product details, prices and offers on an age-gated page rather than in the text, and check the wording against our list of banned words in cannabis texts.

Sticky SMS, by Sticky Cards, the loyalty and marketing platform for cannabis dispensaries, files your 10DLC registration with The Campaign Registry, with no charge for the number or the registration, and most stores are live in 1 to 2 days. How Vermont’s rules apply to your program stays with you and your counsel.

Work with Sticky Cards in Vermont

• Run a dispensary, CBD or vape shop in Vermont? Book a demo to see Sticky SMS.
• Run a texting agency in Vermont? Sticky Cards is looking for expert texting partner agencies in Vermont. Email support@stickycards.co to talk about working together.