Dispensary customer segment · Engagement
SMS engaged in 60 days: the right list for a monthly dispensary text
Where most stores should set their monthly text
The balance point of the four text windows. Wide enough to matter, narrow enough that the credits still pay.
What is the SMS Engaged (Last 60 Days) segment?
Everyone here is among your engaged text subscribers over the last 60 days, which takes in everyone on the 30-day list. The rule behind engagement is not defined in the product yet, so this page does not state one.
Two months is where most stores should set their regular text audience. The 30-day list is sharper but often too small to carry a monthly campaign on its own, and the wider windows start including people whose attention you are paying for and not getting.
The step out from 30 days is the cheapest one on this ladder. The people you add responded to you recently enough that they usually still will, which is not true of the steps that come after it.
How Sticky Cards builds this segment
- Category
- Engagement
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Engagement
This row should be comfortably larger than the 30-day one without being close to your full opted-in list. If it is nearly the same size as SMS Opted-In, your programme is young enough that the engagement windows are not doing much filtering yet, and the narrow list is worth using while that is true.
What should a dispensary send to your monthly text audience?
The monthly textSMS
Your standing send. Enough people to move a month, recent enough engagement that the credits clear their cost.
The seasonal or dated pushSMS
Something with a day attached, where you want reach but not at any price. This window gives you both without stepping into the expensive part of the list.
The product-crossed sendSMS
Cross it with a product segment and you have people who both buy the thing and read your texts. That is a sharper audience than either segment alone and it is still big enough to work.
The step-out comparisonSMS
Run the same offer here and to the 30-day list and compare revenue per credit. It settles where your own store’s line sits rather than taking this page’s word for it.
Ideas to try
The standing monthly send
Pick a day each month and send to this segment. A predictable rhythm is easier to sustain than an ambitious one, and the list is sized for it.
Sample text
New on the shelf this month and your points are ready to use. Show your card at the counter. Reply STOP to end.
The ladder test
Send one offer to the 30-day list and the same offer to this one. Compare revenue per credit rather than response rate. Do it once and you will know which rung your store should be sending from.
Sample subject line
Something worth a trip this week
The product crossing
Cross this segment with whichever product segment matters this month. You get people who buy that category and read your texts, which is worth more than a bigger list of people who do neither reliably.
Sample text
The one you usually pick up is back in. Worth a trip if you are running low. Reply STOP to end.
Related segments to pair it with
- SMS Engaged (Last 30 Days)The rung below. Use it when the send has to work and the budget is tight; use this one when a monthly campaign needs the volume.
- SMS Engaged (Last 90 Days)The next rung out. Worth stepping to only for campaigns that need reach more than response.
- SMS Engaged (Last 180 Days)Don’t send toSet this as your exclusion when you want the middle of the ladder without the tail. Sending to 180 days with this excluded isolates the part of your list you are paying for and not hearing from.
What to measure
Revenue per credit, compared against the 30-day list on the same offer. That single comparison is what tells you whether the extra reach is worth buying, and it is store-specific enough that no general rule replaces it. Track your opt-out rate alongside it, because the wider window is where over-sending starts to cost you names.
Questions we get
Why is 60 days the usual default?
Because it is where reach and response balance for most stores. The 30-day list is often too small to carry a monthly campaign, and the wider windows add people whose attention you pay for and do not get.
How do I know if it is right for my store?
Run the same offer to this list and to the 30-day one and compare revenue per credit. That comparison answers it for your store in a way a general recommendation cannot.
Is this the same as everyone who can receive my texts?
No. SMS Opted-In is permission; this is attention. The gap between the two is the part of your list that agreed to hear from you and has stopped responding.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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