Dispensary customer segment · Engagement
SMS engaged in 90 days: wider dispensary text reach, spent deliberately
Buy reach with credits, deliberately
A quarterly window. Every name past 60 days costs credits for a response you are less likely to get, so step here on purpose.
What is the SMS Engaged (Last 90 Days) segment?
Everyone here is among your engaged text subscribers over the last 90 days, which contains both narrower windows. The rule behind engagement is not defined in the product yet, so this page does not state one.
This is where the ladder starts costing you something real. On email a wider list is free per name and risks your reputation; on text it is the other way round. Every extra name here draws credits whether or not they read it, so widening is a spending decision you should make on purpose rather than by default.
It is worth making a few times a year. An event that needs bodies, a seasonal date everyone recognises, a store change that everyone should hear about. For a routine monthly send, the narrower windows will usually earn more per credit.
How Sticky Cards builds this segment
- Category
- Engagement
- Membership
- Dynamic, recalculated from your POS
- Find it in the app
- Customers > Segments > Engagement
Compare this row against the 60-day one and note the difference. That difference is the number of extra texts you are paying for, and it is worth pricing before you send rather than after. If the gap is large, so is the cost of stepping out.
What should a dispensary send to a wider text audience?
The quarterly eventSMS
Something with a date that needs people through the door. Reach is the point, and this is as wide as text usually deserves to go.
The seasonal dateSMS
A long weekend or a holiday everyone recognises. The message works on a mixed audience, which is what justifies the wider list.
The store announcementSMS
Hours, a move, a second location. Practical news where reaching everyone matters more than whether they respond to marketing.
The pre-retirement sendSMS
Point it at the tail by excluding the 60-day list. One message to the people you are paying for and not hearing from, before you decide what to do about them.
Ideas to try
The tail send
Send to this segment with SMS Engaged 60 Days under "Don’t send to". What is left is the group whose attention you are buying and not getting. One good message tells you whether they are worth keeping.
Sample text
It has been a while. Your points are still on your card whenever you want them. Reply STOP to end.
The quarterly event blast
Run it two or three times a year for things with a date attached. The wider list earns its credits when the message works on everyone rather than on a segment.
Sample text
Open late this Thursday with plenty new in. Show your card at the counter. Reply STOP to end.
The step-out price
Before sending, subtract the 60-day count from this one and work out what those extra texts cost. Doing that once changes how often you reach for the wider list.
Sample subject line
No subject line: this one is arithmetic before a send
Related segments to pair it with
- SMS Engaged (Last 60 Days)The rung below and your usual default. Excluding it from this list isolates the tail, which is the most useful thing you can do with this segment.
- SMS Engaged (Last 180 Days)The last rung. Worth knowing it exists; worth using rarely.
- SMS Engaged (Last 30 Days)Don’t send toSet this as your exclusion when you want to reach only the less responsive part of the list. Your sharpest audience does not need the reach campaign; they have already heard from you.
What to measure
Cost of the step-out against revenue from it. Subtract the 60-day count from this one, price those extra texts, and compare against the revenue the campaign produced above what the narrower list would have. If that does not clear, stop widening and put the effort into the offer.
Questions we get
When is the wider text list worth paying for?
When the message works on everyone rather than on a segment, and reach is the point: an event, a seasonal date, a store change. For a routine monthly send, the narrower windows usually earn more per credit.
How is this different from the email windows?
On email a wider list costs nothing per name and risks your sender reputation. On text it costs credits directly. That makes widening here a spending decision rather than a risk one.
What is the best use of this segment?
Excluding the 60-day list from it. That isolates the people whose attention you are paying for and not getting, and it is the group you actually need to make a decision about.
See this segment running on your own customers
We connect your POS, build the list from your own orders, and walk you through the first campaign on it.
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