Bring lapsed regulars back with a win-back text

Win-back texts are for regulars who have stopped coming in

Think of the regular who came in most Fridays, knew the budtenders by name, and has not been back since spring. A win-back text reaches them while your store name still means something to them.

You need POS data, so the automation knows when each customer last visited.

Send two store updates a week apart, and stop when they come back

1. 1

   Set the trigger

   Pick how many days since a customer’s last purchase starts the sequence. The industry standard windows of 30, 60 and 90 days are built in, or you can set your own, depending on how aggressive you want to be, your state and your local competition. Your POS history shows the gap your own regulars keep.

2. 2

   Send a store update

   One short text with a link to what is new. Any offer lives on your age-gated page, not in the text.

3. 3

   Wait a week

   If they have not visited, send one more with a different reason to come in.

4. 4

   Stop on a purchase

   The sequence ends when they buy again, so nobody who came back gets a text asking where they went. In Sticky SMS, win-back sequences exit on a purchase.

Each text is a short store update with one link

To stay clear, Canadian versions of these texts are store updates with no purchase-linked reward or discount, sent on express consent under Canada’s anti-spam law.

Count return visits and revenue from people who tapped

• Share of the segment who visit within 30 days.
• Revenue from people who tapped through. The SMS attribution guide shows how to tie a tap to the order that follows.
• Opt-outs per send. A rise means the texts are too frequent or too pushy.

For the carrier and consent rules behind these texts, start with the Sticky SMS guides for dispensaries.